THE BLOG

January 5 2021

It's the New Year: Time to Change Up Your Eyeshadow Routine

Eyeshadow for blue/brown/green/hazel eyes

If you’re anything like us, you’re ready to ring in the new year with some style.

Since we’re still seeing masks in our future, we figure it’s time to up our eyeshadow game. And what better way to start 2021 than with high-quality makeup, better prices, and vibrant colors that make your eyes pop?

If you’ve never picked your eyeshadow looks based on the actual color of your eyes, now’s the time. Depending on the shadows you use, you can literally change the way your irises look by bringing out undertones and subtle colors in your eyes. New year, new makeup habits… right?

And if you have no idea what eyeshadow shades suit your eye color best, don’t worry. We’ve created this guide to help you curate your eyeshadow shades, palettes, and looks depending on your specific eye color.

What eyeshadow goes with your eyes?
In order to highlight the color of your eyes, you have to choose your eyeshadow shades wisely. It really makes a world of difference — try it once, and you’ll never go back.

Eyeshadow for blue eyes

Palette for blue eyes

Because blue is a colder color, warm shadow shades will illuminate and flatter your blue eyes.

When it comes to blue eyes, stick to warm orange (the complementary color of blue). Go for:
● Peach
● Coral
● Bronze
● Copper
● Burnt orange
or anything in between. Pairing blue and orange is a bold move, and makes an incredible statement. You can also go for yellow tones, which will bring out the blue in your eyes, too. Either way, people will be able to see your eyes from across the room.

On the flip side, blue, purple, and silver can intensify and brighten your eyes. Use colors like:
● Turquoise
● Cobalt or royal blue
● Baby blue
● Silver
● Lilac
● Amethyst
to match with your eyes.

Purples can highlight and emphasize the blueness of your eyes, while silver gives an all-around cool, icy look. Note that blue shades can sometimes outshine the blue of your eyes, so be sure to use them with a light hand.

To all of our blue-eyed beauties: check out our Lady Liberty Eyeshadow Palette. The stunning warm shades and the burst of blue come together to create the perfect palette for blue eyes. 

Eyeshadow for brown eyes

Palette for brown eyes

If you have brown eyes, you’re in luck.

Nearly every color on the color wheel complements brown eyes. From gold and green to blue and purple, you’ll never miss the mark.

The colors that’ll emphasize your brown eyes the most are:
● Purple
● Green
● Yellow
● Gold
● Orange
● Blue
● Copper
● Warm browns
But really any color will look incredible.

Warmer tones illuminate brown eyes, making them look more vibrant and bright (even those of you with brown-almost-black eyes). Cooler-toned shadows like blue and ashy brown are less likely to magnify the actual color of your eyes.

In a lot of brown eyes, there are flecks of yellow or gold. There are also different undertones that brown eyes can have, like orange or red. By picking your eyeshadow based on your specific eye color, you can highlight the uniqueness of your brown eyes with ease.

If you’re one of the lucky ones, use our Concrete Jungle Eyeshadow Palette to enhance your beautiful brown eyes. Each of these shades will pair well with your eyes on their own — but mix them together, and the possibilities are endless. 

Eyeshadow for green eyes

Palette for green eyes

Let’s go back to the color wheel.

Green’s complimentary color is red, meaning eyeshadow shades with red undertones will really bring out the green in your eyes. But, warm browns, nudes, and oranges will also make an awesome backdrop and define, illuminate, and emphasize your eyes. Try:
● Burgundy
● Garnet red
● Purple
● Copper
● Taupe
● Burnt orange
● Gold
● Warm brown
● Warm nude
to make your eyes really stand out.

Since purple and burgundy/garnet are red-based colors, those shades will make the green in your eyes bright and vibrant. So, if you’re looking to show off and make a statement, go for these bolder colors. Not only will they make the color of your eyes look great, but they also make for a gutsy eyeshadow look.

Warm nude colors provide a sort of blank canvas — these colors will make your eyes a little more striking. And, when mixed with copper, orange, or gold, they can bring out the yellow and gold tones in your eyes. Use these warm neutrals to create a sort of breezy beautiful vibe and really emphasize the greenness of your eyes.

Our Uptown Downtown Eyeshadow Palette is the perfect companion for your pretty green peepers. With this collection of entirely warm shades, your eyes will be the center of attention (as they should be). 

Eyeshadow for hazel eyes

Palette for hazel eyes

Now, hazel eyes are the best of both worlds.

Whether your eyes are greener or browner, the eyeshadow you choose can bring out both of these shades beautifully. Hazel eyes also seem to completely change color depending on the colors that surround them.

If you want to compliment both the green and brown tones, try:
● Light and dark pink
● Lilac
● Gold
● Silver
● Cool-toned nude
● Beige
● Ashy brown
● Charcoal
● Bone white
These shades complement both green and brown, but they don’t favor one shade over the other. This way, you can get a beautiful, soft mix of the two and accentuate your true hazel color.

If you want to bring out the browner side of your hazel eyes, stick to dark purple. If you want to make them look a little greener, use dark red or green shades. All you have to do is add a splash of one of these tones and they’ll completely alter the look of your eye color. Even wearing purple or red-colored clothing can sometimes bring out the brown or green in your eyes.

With hazel eyes, you’ll want to avoid using the color blue. Blue tones can make the color of your eyes look dull and we definitely don’t want that.

A great universal palette for hazel eyes is our BKB Eyeshadow Palette. The cool-toned neutrals and light splash of pink make for an awesome every-day palette that really compliments your eye color.  

Take on the new year with new makeup products, routines, and habits. Flex those gorgeous eyes of yours — no one else will do it for you. And they deserve all the attention they can get.

Another way to put all of this info to the test, is to try some of our gorgeously shimmery Eye Crayons. At only $4 each, these crayons are the perfect way to experiment with both the basic colors and  brighter funkier colors. And, once you find the perfect match, they’ll make your eye color really pop!


We’re so excited to see what eyeshadow looks you create based on your own eye colors. Be sure to post pics, tag us @m2unyc, and use the hashtag #m2unyc!

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statue of liberty inspired eyeshadow palette sitting among blue sprinkles and two snow globes
statue of liberty inspired eyeshadow palette sitting among blue sprinkles and two snow globes
two of the same six pastel shade eyeshadow palette-lady liberty, one open one closed
 two girls with big smile and a wink holding concrete jungle and lady liberty eyeshadow palettes respectively
color swatches of the six shade eyeshadow palette- lady liberty, from light to dark
model with blue eyeshadow
black model with blue eyeshadow
Asian model with red eyeshadow

Eyeshadow Palette - Lady Liberty

$12

With 6 alluring tones, including vivid bursts of blue and orange, go out (or in) with a bang everywhere you go.

See Details
empire state building inspired eyeshadow palette sitting among colorful sprinkles and a mini empire state building
empire state building inspired eyeshadow palette sitting among colorful sprinkles and a mini empire state building
two of the same six shade eyeshadow palette- concrete jungle, one open one closed
two girls holding different eyeshadow palettes with big smiles and a wink face
unicorn-shaped color swatches of the six shade eyeshadow palette-concrete jungle, from light to dark
Asian model with green eyeshadows
model with red orange yellow eyeshadows

Eyeshadow Palette - Concrete Jungle

$12

These soft-toned yet exotic shadows put a little pep in your step with some subtle spice and a pinch of color.

new york city inspired eyeshadow palette sitting among purple sprinkles, donuts and mini taxi
new york city inspired eyeshadow palette sitting among purple sprinkles, donuts and mini taxi
two of the same warm neutral six shade eyeshadow palette-uptown downtown, one open one closed
star-shaped color swatches of the six shade eyeshadow palette- uptown downtown, from dark to light
model with warm nude eyeshadow shades

Eyeshadow Palette - Uptown Downtown

$12

Snuggle in and get cozy with these six stunning warm tones. Our formula is mild for sensitive skin, but also blendable with high-quality pigment. The possibilities are endless — and you’ll always be glowing.

brooklyn bridge inspired eyeshadow palette sitting among pink sprinkles and under a new york taxi toy car
brooklyn bridge inspired eyeshadow palette sitting among pink sprinkles and under a new york taxi toy car
two of the same neutral six shade eyeshadow palette-BKB, one open one closed
color swatches of the six shade eyeshadow palette-BKB, from light to dark
model with natural eyeshadows
model with natural eyeshadows

Eyeshadow Palette - BKB

$12

This palette offers versatile finishes — both matte and shimmer — to always match your spirit. And with six beautifully neutral options, these shadows are made to be used for your every-day eye looks.

Eye Crayon
Eye Crayon
two hands holding five eye crayon sticks in different shades
Eye Crayon
Eye Crayon
full collection of eye crayons aligning with statue of liberty
man with his eyes closed applying eye crayon in shade electric blue
green eyeshadow crayon on dark skin girl
Copper color eye crayon eyeshadow on eyes
blue eyeshadow crayon on dark skin girl
burgundy eye crayon eyeshadow on Asian girl
Eye Crayon
Eye Crayon
Eye Crayon
sliver eye crayon eyeshadow on face
pencil-like eyeshadow crayon in shade pearl st
pencil-like eyeshadow crayon in shade champagne
pencil-like eyeshadow crayon in shade copper storm
pencil-like eyeshadow crayon in shade burgundy
pencil-like eyeshadow crayon in shade passionate pink
pencil-like eyeshadow crayon in shade electric blue
pencil-like eyeshadow crayon in shade silver
green pencil-like eyeshadow crayon in shade greenwich v
color swatches of eight colorful eye crayons, from pearl st to greenwich v
Eye Crayon
Eye Crayon
Eye Crayon

Eye Crayon

$6

Our creamy, lustrous crayon eyeshadow creates a dream-like glow on your eyelids for incredible shine — that lasts until the end of your day.

See Details

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