Always clean, cruelty-free and 100% vegan
We love makeup that is fun and simple.
It’s up to you to create the looks you want.
You bring creativity and we give you makeup that cares about your skin and your wallet.
M2Ü NYC is a high-performing, skincare-infused makeup brand with easy-to-use, multi-tasking products at an affordable price. So no matter your budget, how much or how little you wear, you can always be the unique Ü.
Our products are designed in the one and only New York City. So you can bet we make our products just as extraordinary as our home. We bring the NYC spark into every step of product development, to deliver on-trend products that produce an overall look or routine that is functional and fabulous!
MEET THE FOUNDER
Hi, I'm Amy!
Growing up in Asia, and moving to the U.S in my early 20’s, I see makeup trends are different across cultures. I founded M2Ü NYC after a decade working as a beauty executive for big companies like L’Oreal & Estée Lauder. I’m passionate about providing people with high quality makeup at affordable prices, so everyone can experiment with different products and looks without stressing about the cost.
We currently have 20 products across 120 SKUs in our product line. All items including our fan favorites Eye Crayons, Eyeshadow Palettes, and our award-winning Cream Blush, Liquid Lips, and Luminizer range from retail price $5 to $14.
Many of our customers compare our products to top luxury brands and they prefer our products because of our affordable prices. Our customers are thrilled and amazed when they find us – we hope to get the word out so more people can benefit from buying high quality makeup to express themselves without feeling the guilt of overspending!