M2U = [M(AKEUP) + 2 + (YO)U]

        = Quality + Style + Value

Our Story

our story

Makeup is our passion… providing high quality and stylish makeup at an affordable price is our purpose.

M2U NYC was born to bring Quality, Style, and Value together, for all cosmetic lovers who recognize that quality and trendy makeup should not cost them a fortune.

This is how we make high quality trendy makeups that priced 60% to 80% less than typical makeup brands:


Quality is our #1 priority. Our products are vegan, paraben free, and made with 100% FDA approved ingredients. We take our formula seriously and stand behind our every product. We are PETA certified Vegan and Cruelty Free that means we never (NEVER!) test on animals!


Inspired by and designed in the great city of NYC, we bring NYC energy into every step of product development. Examples? We create packaging using artworks from local students and some of our shades are named after famous NYC streets, to honor this great city we called home!


We source directly from manufacturers to you and cut out the middleman, to deliver high-quality products at the lowest price possible. What's more? we don’t spend on traditional Ad and rely on social media and WOM, so we can cut down cost and pass on all savings to you!

With combined 20+ years of experience in the makeup industry - including working for companies like L’Oreal, Estée Lauder, and E.L.F Cosmetics, our founder team has the unique perspective and inside knowledge of the terrifying waste and unreasonable high margins most makeup brands put on their products.

We start this company not because we think this world needs another $20+ dollar lipstick. Instead, we want to show everyone that high quality and stylish makeup can also be affordable. (Although our quality and style qualified us for the $20+ price range, we price our lipstick for $5 only!)  With your support, together we can prove to the world that beauty and affordability can indeed coexist!

Awesome cosmetics don’t have to come with high price tags!