M2U = M(akeup) 2 U 

Quality
Style 
Value

our story

Makeup is our passion… providing you with high-quality, stylish, and affordable makeup is our purpose.

To cosmetic lovers who recognize that awesome makeup should not cost a fortune:

M2U NYC was born to bring quality, style, and value together for you


QUALITY

Quality is our #1 priority. Our products are vegan, paraben-free, and made with 100% FDA approved ingredients. We take our formula seriously and stand behind every product. We are PETA certified Vegan and Cruelty-Free — that means we never (NEVER!) test on animals!

STYLE

Inspired by and designed in the great city of NYC, we bring NYC energy into every step of product development. Examples? We create packaging using artwork from local students and some of our shades are named after famous NYC streets — all to honor this great city we called home!

VALUE

We source directly from manufacturers to you, cutting out the middleman, to deliver high-quality products at the lowest price possible. What's more: we don’t spend on traditional Ads. We rely on social media and WOM, so we can cut down costs and pass all savings to you!

This is how we make high quality trendy makeups that priced 60% to 80% less than typical makeup brands:

Our Story

Okay, I’ll bite. Why choose M2U NYC?

M2U NYC is here to show you it’s totally possible to have an affordable, high quality, and stylish makeup routine.

After a combined 20+ years working for big brands like L’Oreal, Estee Lauder, and E.L.F. Cosmetics, our founder team has the inside scoop on what it really takes to make beauty products — and how unreasonably high our competitors’ prices are.

Our goal is to reveal that the right question isn’t “Why are you so cheap?” but rather “Why are other brands so expensive?”

But that’s not all.

Our products are designed in the one and only New York City: one of the chicest cities you’ll ever find.

So you can bet we make our products just as extraordinary as our home.

This city has an unparalleled, magnetic charm that’s incredibly inspiring to us. M2U NYC is motivated to bring you the latest and greatest from the best city in the world (okay, we might be a little biased).

From our one of a kind palette cover artwork to our brilliantly bold lipsticks, we bring the New York City spark in every step of product development.

That way, we’re always delivering electric, on-trend products to your doorstep.

Our mission

Makeup is a creative outlet. It’s a way to express your awesome individuality. It’s fun.

There’s just no room for stress or guilt over insane prices.

Makeup is not an unaffordable luxury.

We want you to love buying makeup. There’s no need to feel a pit in your stomach when you check your cart total.

We want you to ditch the high price margins, dump the guilt of splurging, and drop jaws with quality products.

Why should you have to wince when you swipe your card? Or skip out on trends because you can barely cover the cost of the basics?

With our cosmetics, you won’t face the heartbreak of blowing your week’s savings on a new palette only to discover the shadow doesn’t show up on your lid. Or ruin your brush scraping the silver pan of your pressed powder, trying to use the leftover dust. And you can stop dreading the day your lipstick stops growing when you twist the base.

Get vegan, cruelty-free, and paraben-free makeup on a budget with us. With a PETA certification and FDA approved ingredients, you can have high quality and low prices.

Well, what are you waiting for? Grab a snack, get cozy, and shop right from your living room.  

In the News

Beauty Independent brand article

September 16, 2020