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OUR STORY

Always clean, cruelty-free and 100% vegan 

We love makeup that is fun and simple.

It’s up to you to create the looks you want.

You bring creativity and we give you makeup that cares about your skin and your wallet.

M2Ü NYC is a high-performing, skincare-infused makeup brand with easy-to-use, multi-tasking products at an affordable price. So no matter your budget, how much or how little you wear, you can always be the unique Ü.

Our products are designed in the one and only New York City. So you can bet we make our products just as extraordinary as our home. We bring the NYC spark into every step of product development, to deliver on-trend products that produce an overall look or routine that is functional and fabulous! 

100% handmade soap bar

MEET THE FOUNDER

Hi, I'm Amy!

Growing up in Asia, and moving to the U.S in my early 20’s, I see makeup trends are different across cultures. I founded M2Ü NYC after a decade working as a beauty executive for big companies like L’Oreal & Estée Lauder. I’m passionate about providing people with high quality makeup at affordable prices, so everyone can experiment with different products and looks without stressing about the cost.

We currently have 20 products across 120 SKUs in our product line. All items including our fan favorites Eye Crayons, Eyeshadow Palettes, and our award-winning Cream Blush, Liquid Lips, and Luminizer range from retail price $5 to $12.

Many of our customers compare our products to top luxury brands and they prefer our products because of our affordable prices. Our customers are thrilled and amazed when they find us – we hope to get the word out so more people can benefit from buying high quality makeup to express themselves without feeling the guilt of overspending! 

“High quality, affordable and fun — what makeup is supposed to be!”

Makeup Essential Set (6 Pieces Total)
Makeup Essential Set (6 Pieces Total)
Makeup Essential Set (6 Pieces Total)
Makeup Essential Set (6 Pieces Total)
Makeup Essential Set (6 Pieces Total)
Makeup Essential Set (6 Pieces Total)
Makeup Essential Set (6 Pieces Total)
Makeup Essential Set (6 Pieces Total)
Makeup Essential Set (6 Pieces Total)
Makeup Essential Set (6 Pieces Total)
Makeup Essential Set (6 Pieces Total)
Makeup Essential Set (6 Pieces Total)
Makeup Essential Set (6 Pieces Total)
Makeup Essential Set (6 Pieces Total)
Makeup Essential Set (6 Pieces Total)
Makeup Essential Set (6 Pieces Total)

Makeup Essential Set (6 Pieces Total)

$52
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Customizable Travel Makeup Kit (FREE SHIPPING)
Customizable Travel Makeup Kit (FREE SHIPPING)
Customizable Travel Makeup Kit (FREE SHIPPING)
Customizable Travel Makeup Kit (FREE SHIPPING)
Customizable Travel Makeup Kit (FREE SHIPPING)
Customizable Travel Makeup Kit (FREE SHIPPING)
Customizable Travel Makeup Kit (FREE SHIPPING)
Customizable Travel Makeup Kit (FREE SHIPPING)
Customizable Travel Makeup Kit (FREE SHIPPING)
Customizable Travel Makeup Kit (FREE SHIPPING)
Customizable Travel Makeup Kit (FREE SHIPPING)
Customizable Travel Makeup Kit (FREE SHIPPING)
Customizable Travel Makeup Kit (FREE SHIPPING)
Customizable Travel Makeup Kit (FREE SHIPPING)
Customizable Travel Makeup Kit (FREE SHIPPING)
Customizable Travel Makeup Kit (FREE SHIPPING)
Customizable Travel Makeup Kit (FREE SHIPPING)
Customizable Travel Makeup Kit (FREE SHIPPING)

Customizable Travel Makeup Kit (FREE SHIPPING)

$32
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Eye Crayon
two hands holding five eye crayon sticks in different shades
Eye Crayon
Eye Crayon
full collection of eye crayons aligning with statue of liberty
man with his eyes closed applying eye crayon in shade electric blue
green eyeshadow crayon on dark skin girl
Copper color eye crayon eyeshadow on eyes
blue eyeshadow crayon on dark skin girl
burgundy eye crayon eyeshadow on Asian girl
Eye Crayon
Eye Crayon
Eye Crayon
sliver eye crayon eyeshadow on face
pencil-like eyeshadow crayon in shade pearl st
pencil-like eyeshadow crayon in shade champagne
pencil-like eyeshadow crayon in shade copper storm
pencil-like eyeshadow crayon in shade burgundy
pencil-like eyeshadow crayon in shade passionate pink
pencil-like eyeshadow crayon in shade electric blue
pencil-like eyeshadow crayon in shade silver
green pencil-like eyeshadow crayon in shade greenwich v
color swatches of eight colorful eye crayons, from pearl st to greenwich v
Eye Crayon
Eye Crayon
Eye Crayon
Eye Crayon
two hands holding five eye crayon sticks in different shades
Eye Crayon
Eye Crayon
full collection of eye crayons aligning with statue of liberty
man with his eyes closed applying eye crayon in shade electric blue
green eyeshadow crayon on dark skin girl
Copper color eye crayon eyeshadow on eyes
blue eyeshadow crayon on dark skin girl
burgundy eye crayon eyeshadow on Asian girl
Eye Crayon
Eye Crayon
Eye Crayon
sliver eye crayon eyeshadow on face
pencil-like eyeshadow crayon in shade pearl st
pencil-like eyeshadow crayon in shade champagne
pencil-like eyeshadow crayon in shade copper storm
pencil-like eyeshadow crayon in shade burgundy
pencil-like eyeshadow crayon in shade passionate pink
pencil-like eyeshadow crayon in shade electric blue
pencil-like eyeshadow crayon in shade silver
green pencil-like eyeshadow crayon in shade greenwich v
color swatches of eight colorful eye crayons, from pearl st to greenwich v
Eye Crayon
Eye Crayon
Eye Crayon

Eye Crayon

$6
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hand holding pearl color liquid highlighter in a small tube
smiling girl looking down holding two tubes of liquid highlighter in two different shades
winky smiling girl wearing rose gold liquid highlighter poking her nose
Luminizer
four tubes of liquid highlighter in different shades lying in a circle
color swatches of liquid highlighter in four shades from moon to mermaid tears
Luminizer
Luminizer
Luminizer
Luminizer
hand holding pearl color liquid highlighter in a small tube
smiling girl looking down holding two tubes of liquid highlighter in two different shades
winky smiling girl wearing rose gold liquid highlighter poking her nose
Luminizer
four tubes of liquid highlighter in different shades lying in a circle
color swatches of liquid highlighter in four shades from moon to mermaid tears
Luminizer
Luminizer
Luminizer
Luminizer

Luminizer

$7
SHOP NOW