Swipe On the Wow Factor!

Liquid Shadow

Vibrant Colors, Easy Glam

Liquid Eyeliner

Waterproof and Smudge Proof

Eye Primer

Make your eye looks brighter for longer
Kick sky-high prices to the curb

Skincare-infused M(akeup)2U

at mind-blowing prices.

Makeup with Skincare Benefits at Exceptional Prices

Get makeup that's:



100% Vegan


Clean Ingredients

without breaking your bank.

Looking and feeling gorgeous isn’t up for debate

But why is makeup so freaking expensive? 

Listen up, beautiful people. You shouldn’t be paying ridiculous prices, sacrificing your standards, or passing on the latest trends.

That’s why we’re here: vegan, cruelty-free, and clean makeup at mind-blowing prices.

Quality is our top priority
High quality doesn’t have to mean high prices. There are ways to make affordable, high quality cosmetics.
And we’ve got that New York City vibe to give our products a modern edge.

Why did we start M2U NYC?
We’re glad you asked.
our story


You’ll love us or your money back!

Quality is our #1 priority. All our products are vegan, paraben free, and made with 100% FDA approved ingredients. We take our formula seriously and we stand behind our every product. If you aren't happy with your purchase, just return within 90 days for a full refund less shipping!

Amazing cream blush

This is my new favorite cream blush!! its comparable to glossier cloud paint but wayyyyy cheaper and easier to blend. It’s super buildable and last for hours even when it’s hot.

Paula Piva

New favorite highlighter

I can’t believe how great this looks! It gives a natural glow that doesn’t look too glittery. A little bit goes a long way. The application is easy too! Love this product.


Just what I wanted

These were perfect. I got 3 eye crayons and all apply well and worked with my skin tone. The customer service was outstanding, exceeded my expectations. Will definitely be buying more.


So moisturizing!

I have Nars lipsticks, Clinique, Bare Minerals, and none of them feel like this lipstick does. I’ve heard people say that about lipstick, like you can’t even feel it when you put it on, but I’ve never experienced it until now. I’m definitely going to buy more shades.

Kate Berrinhout

Working on getting them all

This is hands down my new favorite lipgloss. I loved it so much I now have 4! They are so smooth & moisturizing! The best part is they are NOT STICKY!!!! I am so glad I checked out M2U NYC!

Heaven Hartline