Affordable Quality Makeup
Sounds delicious, doesn’t it?
Could something so incredible even exist?
Psst — I’ve got a secret. It’s right under your nose.
Get makeup that's:
High Quality
100% Vegan
Cruelty-Free
Paraben-Free
without breaking your bank.
Check out our fan faves:
Eye Crayon
Regular price $6We’ve made the perfect pearly shimmer for your eyelids.
Always look luxe and lavish with our twinkling Eye Crayons.
Our creamy, lustrous crayon eyeshadow creates a dream-like glow on your eyelids that illuminates and awakens the eyes.
Infused with Vitamin E and Jojoba Oil, our eye crayon delivers skin-balancing hydration that help to smooth the shadow look. With a buildable, mild formula, you can use it alone or blend it easily with your other shadow shades.
Choose your favorite tone and make our Eye Crayon a staple in your everyday beauty routine. Always carry it with you (no brush required) — you never know when you’ll need a little extra sparkle!
Size: 0.11oz/ 3g
Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.
Caprylic/Capric Triglyceride, Mica, Petrolatum, Ceresin, Polyethylene, Ethylhexyl Palmitate, Tridecyl Trimellitate, Synthetic Beeswax, Neopentyl Glycol Diethylhexanoate, Polyisobutene, Microcrystalline Wax, Phenoxyethanol, Lecithin, Polyhydroxystearic Acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Tin Oxide.
May Contain: Titanium Dioxide (CI 77891), Iron Oxides（CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Blue 1 Lake (CI 42090), Manganese Violet (CI 77742)
Ingredients+
Customer Reviews
As a Thrive customer I wasn’t sure I’d like these pencils but for the price, had to give them a try! And I am very happy I did. I will still use Thrive but for more fun colors or colors I want to try, I’ll keep buying these. Easy application. Pretty, sheer, buildable color.
LOVE MY NEW EYE CRAYONS
This eye crayon is so easy to put on, and the colors are beautiful. Personally i love the smooth application.
I got three colors (copper storm, passionate pink, and lilac) they are nice and light(not heavy) and they glide on easy they have a bit of sparkle which is very nice. I am just getting into using makeup and these are a great value and they are very pigmented. Their customer service was also amazing.
No wonder it is sold out... because it's so great!
I do not wear a lot of makeup and this product is perfect for my specific likes.... glides on easily, stays all day and isn't too dark/heavy.
WIN/WIN for me!
Luminizer
Regular price $7TotalBeauty Awards 2021 READERS' CHOICE for Highlighter
This fluid format highlighter blends seamlessly on to cheekbones for a dewy, ethereal glow with a pearly and luminescent finish. It can also be blended with your favorite foundation to achieve all-over flawless, shimmer skin looks for your special occasions.
Shade description:
- Moon: diamond white
- Futurity: soft gold
- Everyday: rose bronze
- Mermaid Tears: pink pearl
How to use:
Dispense a small amount of the luminizer onto your finger, then dot it directly onto your high points: the tops of your cheekbones, the bridge of your nose, your Cupid's bow, and your brow bone. Dab those spots with your fingers, your foundation brush or makeup sponge to blend them out. For an all-over dewy luminescence, mix a few drops of the lightweight luminizer directly into your foundation.
Size: 0.34 fl.oz/ 10ml
Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.
Water (Aqua), Mica, Isododecane, Propylene Glycol, Dimethicone, Paraffinum Liquidum (Mineral Oil), Sorbitan Sesquioleate, Cyclopentasiloxane, Ethylhexyl Palmitate, Hydrogenated Styrene/IsopreneCopolymer, Phenoxyethanol, Ethylhexylglycerin.
May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491,CI 77492,CI 77499).
Ingredients+
Customer Reviews
I have the Mermaid Tears luminizer, and found an unexpected use: I use it on my eyelids when I don’t have time for my whole makeup routine but I don’t want to look like I don’t have time for my routine. It goes on so easy and gives a subtle but effective tint and shine. So I still look bright-eyes and bushy-tailed!
I chose this Luminizer in my recent Ipsy Glam Bag and am very happy that I did! It’s an absolutely gorgeous liquid highlighter, but also works great for mixing a little into your foundation to create a fresh, dewy finish. It’s easily buildable for more shine and doesn’t accentuate texture either. The shade Mermaid Tears is a soft pearlescent pink and works well with my fair skin; so much so that now I’m tempted to buy the shade Moon as well!
I am new to the luminizer game and purchased a other brand that was very opalescent and I looked like a 90s club kid. I switched to this one in futurity and it a natural warm sun kissed glow. Perfect for zoom meetings!
Shimmery, Light weight, blends easily.
my favorite highlighter, a little goes a long way!
Cream Blush (Multi Stick)
Regular price $9TotalBeauty Awards 2021 EDITORS' PICK & READERS' CHOICE for Blush
Effortless beauty is at your fingertips.
Use our velvety Cream Blush to get a sweet, luminous, natural-looking flush.
Choose from our three beautiful tones with soft fine shimmer to get your glowing dewy cheeks. Blend it out with a brush for a lighter, breezy shade, or go at it with your fingers for richer color.
This blush is highly pigmented, so a little goes a long way. With our unique formula, you can also use this stick to give your lips a quick tint!
Lightweight and compact, our Cream Blush multi-use stick is a must-have for your beauty bag.
How to use:
Gently dab the cream blush onto the apples of your cheeks or your cheekbones, and blend with a brush, a makeup sponge, or your fingertips with sweeping upward motions.
Our blush is super pigmented so a small smudge of color is all you need (you can always go back and apply more if needed).
If you apply too much blush, use a brush or makeup sponge and add some face powder on top to tone it down and get the glow-from-within look.
Size: 0.141oz/ 4g
Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.
Mica, Triethylhexanoin, Polybutene, Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Ozokerite, Synthetic Fluorphlogopite, Kaolin, Microcrystalline Wax, Silica Dimethyl Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate.
May Contain: Titanium Dioxide (CI 77891), Iron Oxides（CI 77491,CI 77492,CI 77499), Yellow 5 Lake (CI 19140), Red 40 Lake (CI 16035), Red 7 Lake (CI 15850), Red 27 Lake (CI 45410), Red 6 Lake (CI 15850), Yellow 6 Lake (CI 15985).
Ingredients+
Customer Reviews
This is such a good idea in theory, but it is impossible to put on a small amount. It was like putting a tube of lipstick in my cheeks. The color was a bit too bright for me, but I would just pick a more subtle shade. I probably won't buy this again.
Dear H, thank you so much for taking the time to share your feedback with us. We found it easier to control the right amount of cream blush if you swipe it on the back of your hand first, and use your finger to dab the cream blush to your cheeks, then blend it out with either your finger, a brush, or a sponge. If you dab the cream blush directly on your cheeks, we recommend just dab one dot or two dots, instead of swiping it like a lipstick. Our cream blush is super pigmented so a little goes a long way. If you find you have too much cream blush on your cheeks, you can put a thin layer of foundation or face powder on top to tone it down and get the glow from within look :) Hope these tips help!
Love the way this blush looks on my skin. Looks and feels so Dewey and pretty!
Loveee this beautiful blush. Leaves such a beautiful glowy finish. It’s really easy to blend out and buildable as well. Highly recommend it if you love a dewy finish.
I have the spring dust shade. I am currently only wearing blush after working to getting my skin clear. This cream blush is perfect for the dewey effect and stays on better than powder!
I have this blush in the color fairy. It's a gorgeous pink color and applies very smoothly. It does spread very easily so I like to just dab it once or twice on each cheek then blend it with my finger. I find if I swipe it on my cheek it applies too much. It's definitely one of those products you need to test out the best way to apply on each person.
Matte Liquid Lip
Regular price $8TotalBeauty Awards 2021 READERS' CHOICE for Lipstick
It’s time we solved your liquid lipstick problems.
Get rid of that too-tight feeling and that weird, chalky texture.
We all know it’s almost impossible to find a liquid lip that checks all of the boxes.
So that’s why we created this one for you.
Our creamy Matte Liquid Lip applies evenly, dries nicely, and lasts all day. You’ll literally forget you have it on with our light, comfortable formula. And with vibrant shades from casual nudes to deep, romantic reds, you’ll always hit the mark!
Shade description:
- Bare: sandy beige
- Spring: rose quartz
- Elizabeth: taffy pink
- Milk x Tea: peachy beige
- Soho: blush pink
- Cherry St: hot pink
- Blood: crimson
- Queens: soft rosewood
- Plum: jam purple
- Fun: neon pink
- Cookie: latte brown
- Coffee: cocoa brown
Size: 0.21oz/ 6g
Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.
C10-13 Isoparaffin, Mica, Hydrogenated Styrene/Isoprene Copolymer, Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Silica, Synthetic Beeswax, Fragrance (Parfum), Phenoxyethanol.
May Contain: Iron Oxides（CI 77491,CI 77492,CI 77499), Titanium Dioxide (CI 77891), Red 28 Lake (CI 45410), Red 7 Lake (CI 15850), Red 6 Lake (CI 15850), Blue 1 Lake (CI 42090).
Ingredients+
Moisturizing Lipstick
Regular price $7Say hello to your new go-to lipstick.
Our creamy Moisturizing Lipstick is a fan-fav — and for good reason. The formula smooths and nourishes your lips with vibrant pigment that packs a punch.
It gives your lips comfortable color that doesn’t flake, smudge, or dry you out. And all 10 shades are perfect for daily wear, ranging from gorgeous nudes to romantic reds.
You’ve never met a lippie like this one. Once you try it, you’ll never go back.
Shade description:
- Born With Shine: soft blush
- Bubble Gum: barbie pink
- Orange Juice: bright orange
- Mocha: milky brown
- Dumbo: red bean
- Milk Tea: brick red
- Uptown: scarlet
- Lower East: plum purple
- Wine: burgundy berry
- Everyday Is Christmas: carmine
May Contain: Titanium Dioxide (CI 77891), Red 7 Lake (CI 15850), Red 6 Lake (CI 15850), Iron Oxides（CI 77491, CI 77492, CI 77499), Red 28 Lake (CI 45410), Yellow 5 Lake (CI 19140).
Ingredients+
Customer Reviews
Wow! Great lipstick! My favorite colors are Orange Juice and Milk Tea, they are both lovely. They have a nice texture and light scent, but I would like to see more colors.
Maybe a rose pink and coral? Thank you for making such great lipstick. 💋
I love the color and how silky it feels!
Goes on easy, wears easy, not drying. Startlingly little transfer. I touched up after lunch because I wanted to, not because I needed to.
I have this in the shade Queensboro. It's a nice mix of mauve and brown. It's pretty much my go to color for fall. It is very hydrating and applies very smoothly. It does have a pretty lasting effect too which is nice when I'm out late.
Loved it!! It doesn't dry your lips! This color is beautiful. Btw, the cap at the bottom is more lip color 😌
Eyeshadow Palette - BKB
Regular price $12If you’re looking for subtle, classy beauty, guess what. You’ve found it.
With the breezy, graceful looks you can create with our BKB palette, you’re guaranteed to turn heads every day, anywhere you go.
Our insanely smooth and pigmented formula allows for a radiant, blendable, and even application. It’s also gentle on sensitive skin!
This palette offers versatile finishes — both matte and shimmer — to always match your spirit. And with six beautifully neutral options, these shadows are made to be used for your every-day eye looks.
BKB’s cover art helps you keep one of your favorite parts of New York City close to your heart. Revisit the Brooklyn Bridge whenever you are with this one-of-a-kind original art piece, designed specifically for M2U by a local art student right here in the city.
Size: 0.25oz/ 7.2g
Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.
Talc (3rd party tested free of asbestos), Mica, Ethylhexyl Palmitate, Magnesium Stearate, Paraffinum Liquidum (Mineral oil), Synthetic Fluorphlogopite, Dimethicone, Polymethylsilsesquioxane, Silica, Polyisobutylene, Polyethylene, Caprylic/Capric Triglyceride, Tridecyl Trimellitate, Phenoxyethanol, Tocopheryl Acetate, Tin Oxide.
May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
Ingredients+
Looking and feeling gorgeous isn’t up for debate
But why is makeup so freaking expensive?
Listen up, beautiful people. You shouldn’t be paying ridiculous prices, sacrificing your standards, or passing on the latest trends.
That’s why we’re here: vegan, cruelty-free, and paraben-free makeup at mind-blowing prices.
That’s right — you get to look fresh-faced and beautiful while your skin gets the royal treatment.
And we’ve got that New York City vibe to give our products a modern edge.
Why did we start M2U NYC?
We’re glad you asked.
100% SATISFACTION GUARANTEE!
You’ll love us or your money back!
Quality is our #1 priority. All our products are vegan, paraben free, and made with 100% FDA approved ingredients. We take our formula seriously and we stand behind our every product. If you aren't happy with your purchase, just return within 90 days for a full refund less shipping!
Amazing cream blush
This is my new favorite cream blush!! its comparable to glossier cloud paint but wayyyyy cheaper and easier to blend. It’s super buildable and last for hours even when it’s hot.
Paula Piva![]()
New favorite highlighter
I can’t believe how great this looks! It gives a natural glow that doesn’t look too glittery. A little bit goes a long way. The application is easy too! Love this product.
Brenna![]()
Just what I wanted
These were perfect. I got 3 eye crayons and all apply well and worked with my skin tone. The customer service was outstanding, exceeded my expectations. Will definitely be buying more.
Ainsley![]()
So moisturizing!
I have Nars lipsticks, Clinique, Bare Minerals, and none of them feel like this lipstick does. I’ve heard people say that about lipstick, like you can’t even feel it when you put it on, but I’ve never experienced it until now. I’m definitely going to buy more shades.
Kate Berrinhout![]()
Working on getting them all
This is hands down my new favorite lipgloss. I loved it so much I now have 4! They are so smooth & moisturizing! The best part is they are NOT STICKY!!!! I am so glad I checked out M2U NYC!
Heaven Hartline![]()