THE BLOG
March 6 2025
Happy 5th Birthday to M2U NYC! A Look Back and Ahead
Time flies when you're making beauty accessible!
Five years ago, we set out to revolutionize the beauty industry by offering high-quality, vegan, and cruelty-free makeup at mind-blowing prices. Today, we’re celebrating this incredible milestone with YOU—our amazing community who made it all possible.
Our Journey: Beauty Without the Markups
Back in 2020, we saw a problem: luxury beauty brands were charging outrageous markups, not for better formulas, but to cover celebrity campaigns and excessive marketing costs. We knew there had to be a better way—so we created M2U NYC, a brand where you can have it all: high-performance makeup, clean ingredients, and an affordable price tag.
And guess what? You believed in our mission! Over the past five years, we’ve accomplished so much together:
✨Over 2 million products sent to beauty lovers through IPSY and BoxyCharm, getting our products directly into your hands.
✨Multiple beauty awards, recognizing our commitment to innovation and quality—including the most recent 2025 Wellness and Longevity Choice Award in the Care Makeup category, cementing our mission to promote long-term skin health while looking beautiful at the same time.
✨Expanded into 250+ retail locations across the U.S., including H-E-B, indie boutiques, pharmacies, and college bookstores.
✨Created a community-first brand, where your feedback directly shapes our products, formulas, and innovations.
What We Stand For
M2U NYC has always been more than just a makeup brand. Our values drive everything we do:
✅ Vegan & Cruelty-Free – Always PETA-certified. Beauty should never come at the cost of animal welfare.
✅ Clean & Skin-Loving – No parabens, phthalates, or harmful ingredients—only high-quality formulas that nourish your skin.
✅ Affordable & High-Performance – Because everyone deserves stunning makeup without breaking the bank.
✅ Inclusivity & Transparency – From diverse shade ranges to honest pricing, we put YOU first.
✅ Inspired by NYC – Just like our hometown, we’re bold, diverse, and always ahead of the trends.
5 Years & Counting: What’s Next?
We’re just getting started! This year, expect exciting new product launches, retail expansions, and more ways to connect with us. We’re committed to delivering even more innovative, multi-tasking beauty essentials that make your routine easier and more fun.
Celebrate With Us: $5 Off Your Next Order!
🎉 As a special thank you for being part of our journey, we’re offering $5 off your next order over $40! Use promo code M2UTURNS5 at checkout. Hurry—this offer is only valid until March 31, 2025.
Here’s to five amazing years and many more to come! Thank you for making M2U NYC what it is today. We can’t wait to keep growing and glowing together. 💖
Click here to see Our Story