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NEW LAUNCH!

Introducing our lightweight Liquid Eyeshadow - your new go-to for a powerful, one-swipe punch of eye color that delivers intense, irresistible look. These high-impact matte and shimmer eyeshadows effortlessly glide on and dry down in a flash, making it a breeze to express your beauty with ease. 

With 4 ultra-modern matte options and 6 intensely shimmering shades, the possibilities are endless. Enriched with skincare treasures like Orange Flower Extract, Brown Seaweed Extract, Jojoba Seed Oil, and Vitamin E, it's makeup that not only looks fabulous but also feels incredible.

Get ready to elevate your eye game with a touch of glam!

How to use:

1. Apply: Use the applicator to apply liquid eyeshadow directly to your eyelid.
2. Blend: Blend the gel formula with your fingertips or a flat eyeshadow brush for a seamless finish.
3. Customize: Wear it alone for a bold look or layer it with other eyeshadows to amplify your eye makeup.

Pro tips:

Matte Liquid Shadow: To achieve a flawless look with matte liquid eyeshadow, apply it directly to your eyelid and quickly blend with a flat eyeshadow brush or your fingertips. For a smooth, long-lasting finish, use an eye primer beforehand. To create depth, layer with darker matte shades in the crease and lighter ones on the brow bone.

Shimmer Liquid Shadow: For an eye-catching shimmer effect, apply the liquid shimmer eyeshadow to your eyelid and blend the edges with your fingertips for a seamless transition. Use it alone for a bold, sparkling look or as a topper over matte eyeshadow to add extra dimension and shine. For precise application, use a small, flat brush to place the shimmer exactly where you want it.

Size: 0.11oz/ 3ml

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

We’ve made the perfect pearly shimmer for your eyelids.

Always look luxe and lavish with our twinkling Eye Crayons.

Our creamy, lustrous crayon eyeshadow creates a dream-like glow on your eyelids that illuminates and awakens the eyes.  

Infused with Vitamin E and Jojoba Oil, our eye crayon delivers skin-balancing hydration that help to smooth the shadow look. With a buildable, mild formula, you can use it alone or blend it easily with your other shadow shades.

Choose your favorite tone and make our Eye Crayon a staple in your everyday beauty routine. Always carry it with you (no brush required) — you never know when you’ll need a little extra sparkle!

How to use:

Swipe, blend, and you’re all set! It has the built-in twist-up mechanism so no sharpener needed. 

Size: 0.11oz/ 3g

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

TotalBeauty Awards 2021 EDITORS' PICK & READERS' CHOICE for Blush

Effortless beauty is at your fingertips.

Use our velvety Cream Blush to get a sweet, luminous, natural-looking flush.

Choose from our three beautiful tones with soft fine shimmer to get your glowing dewy cheeks. Blend it out with a brush for a lighter, breezy shade, or go at it with your fingers for richer color.

This blush is highly pigmented, so a little goes a long way. With our unique formula, you can also use this stick to give your lips a quick tint!

Lightweight and compact, our Cream Blush multi-use stick is a must-have for your beauty bag.

How to use:

Gently dab the cream blush onto the apples of your cheeks or your cheekbones, and blend with a brush, a makeup sponge, or your fingertips with sweeping upward motions.

Our blush is super pigmented so a small smudge of color is all you need (you can always go back and apply more if needed).

If you apply too much blush, use a brush or makeup sponge and add some face powder on top to tone it down and get the glow-from-within look.

Size: 0.141oz/ 4g

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

TotalBeauty Awards 2021 READERS' CHOICE for Highlighter

Our luminizer isn't just any highlighter - it's enriched with Hyaluronic Acid and Vitamin E, two powerful skin-loving ingredients. This means not only will you get a stunning pearly and luminescent finish on your cheekbones, but your skin will also be hydrated and protected from free radical damage. Plus, you can even blend it with your favorite foundation for an all-over shimmer that's perfect for special occasions. Say hello to healthy-looking, dewy, glowing skin with our luminizer!

Shade description: 

• Moon: diamond white
• Futurity: soft gold
• Everyday: rose bronze
• Mermaid Tears: pink pearl

How to use:

Dispense a small amount of the luminizer onto your finger, then dot it directly onto your high points: the tops of your cheekbones, the bridge of your nose, your Cupid's bow, and your brow bone. Dab those spots with your fingers, your foundation brush or makeup sponge to blend them out. For an all-over dewy luminescence, mix a few drops of the lightweight luminizer directly into your foundation.

Size: 0.34 fl.oz/ 10ml

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

2025 Wellness & Longevity CHOICE Awards
CEW Beauty Awards 2024 Finalist

Looking for a perfect Everyday lash look with heightened length and volume? That lasts all day and doesn’t flake, smudge or run? With our new Everyday Volumizing + Lengthening Mascara’s innovative tubing formula, you can have it all!

Unlike conventional mascaras that you paint on layers of product weighing down lashes, our tubing mascara’s unique formula contains polymers that wrap around each individual lash in "tubes." This technique delivers long lasting volume that won't smudge or flake - perfect for sensitive eyes! Since these tubes grab each lash and lift, our mascara ensures a lengthening, wide-awake effect and is amazing at holding a curl, just like waterproof formulas.

Infused with Shea Butter and Vitamin E to help boost and nourish your lashes, this formula supports sleek, shiny lashes in the long term. Hooray for healthy lashes!

Key Benefits: 

• An innovative tubing technique to build volume and lengthen lashes in a rich black pigment
• Clean, buildable and flake-free formula, gentle on sensitive eyes  
• Skincare-infused with Shea Butter and Vitamin E for healthy lashes long term 
• Water-resistant: no smudging or running for up to 12 hours. Remove easily without harsh, damaging rubbing when you’re ready to take it off

 How to use:

Wiggle the wand through your lashes from roots to tips.

Size: Full size 3.4ml Mini 1.7ml

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Need something that works everyday? No rummaging through to find the right color, no overpriced products that barely show up, no expert skill set needed. Here are four products that anyone from newbie to pro love to use every. single. day.

This all-in-one kit features:

• BKB Eyeshadow Palette: With 6 matte and shimmer neutral shades, this versatile palette lets you create endless eye-catching looks, from subtle to dramatic.

• Award-Winning Luminizer: Achieve that radiant, lit-from-within glow with this cult-favorite liquid highlighter in the universally flattering pearly shade "Moon".

• Award-Winning Cream Blush: Add a natural flush to your cheeks with your choice from 3 beautiful shades. This creamy, blendable formula gives a healthy, dewy finish.

• Award-Winning Matte Liquid Lipstick: Choose from 12 stunning shades to find your perfect match. This long-lasting, comfortable formula delivers bold, vivid color that stays put all day.

All our makeup products are made with skin-loving ingredients so you can look great and feel even better. Customize your kit to suit your style and elevate your everyday makeup routine with these award-winning products. Whether you're a makeup novice or a beauty enthusiast, this kit has everything you need to look and feel your best!

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

It’s time to live life to the fullest.

Grab the Metallic Liquid Lipstick to add some spunk and spice to your days. Its unique brushed-metal finish gives you the confidence boost of a lifetime.

The pigmented, non-sticky, and smudge-proof formula has your back for all-day (and night) wear. And, whether you’re looking for a subtle color or a statement-making shade, there are 10 lipsticks to choose from.

No matter which one you go for, you’re sure to sparkle and shine wherever you go (as you should).

Shade description:

• Ann: ballet slipper pink
• Baby Coral: light peach
• Rose Gold: flamingo pink 
• Empire State: cherry red
• Wild: bold purple
• Copper: burnt orange 
• Utopia: dusty rose
• The Purple: bright fuschia
• Dream: mauve
• Gun Metal: silvery graphite

How to use:

Use the doe-foot applicator to swipe the liquid lipstick across your lips in an even layer. Wait for it to dry before applying the second coat for a fuller coverage look.

Size: 0.21 fl oz/ 6g 

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Add this ultra-shiny lip gloss to your perfect smile! Lightweight and creamy, without feeling sticky, wear it alone or over your fav lipstick for a hydrated look. Come in 2 finishes – high shine and shimmer. Available in 9 shades from clear to fully-pigmented red and purple.

Size: 0.16 fl.oz/ 4.5ml

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Our ultra-black Liquid Eyeliner checks all the right boxes and then some! It’s easy to use, richly pigmented, waterproof, and allows for smooth, uninterrupted ink flow with no dragging or skipping.

From everyday casual fine lines to dramatic wings and kitten eyes, this liquid eyeliner pen with its ultra-flexible felt tip delivers smudge-free formula in great precision that stays all day.

Our vegan formula contains Vitamin E and Sodium Hyaluronate that moisten, soothe and leave skin/lashes feel more comfortable. PETA certified cruelty-free.

How to use:

Shake well before use. Glide the tip along your upper lash line from inner to outer corner, using light pressure for ultra-fine lines and increasing pressure for a more dramatic line. Replace cap tightly after use.

Size: 0.035 oz / 1g

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Our skincare-infused Liquid Blush gives you a sun-kissed glow your skin will love!

This Liquid Blush tints your cheeks to perfection for a gorgeous, healthy-looking flush. Made with vitamin E and rosehip oil, our formula also soothes and nourishes your skin, promoting a more radiant complexion overall

Vitamin E calms and hydrates your skin while protecting it against environmental free radicals (like UV rays and air pollution). Rosehip Oil promotes elasticity and reduces the appearance of acne scars for younger-looking skin.

That’s right — you get to look fresh-faced and beautiful while your skin gets the royal treatment.

It’s available in four shades (Big Apple, Mixed Berry, Cotton Candy, and Sweet Peach) to compliment a wide range of skin tones.

P.S. it’s multi-use — you can use it as a lip tint, too!

How to use:

Use the doe-foot applicator to apply 2-3 dots of the blush onto your cheekbones. It’s very pigmented, so a little goes a long way.

Blend the color out with your fingers or a brush/sponge for radiant, rosy cheeks.

Pro tip:

Use your fingers for deeper, more vibrant color, and a brush/sponge for a softer tone.

 Size: 0.14 fl oz/ 4ml

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

TotalBeauty Awards 2021 READERS' CHOICE for Lipstick

It’s time we solved your liquid lipstick problems.

Get rid of that too-tight feeling and that weird, chalky texture.

We all know it’s almost impossible to find a liquid lip that checks all of the boxes.

So that’s why we created this one for you.

Our creamy Matte Liquid Lip applies evenly, dries nicely, and lasts all day. You’ll literally forget you have it on with our light, comfortable formula. And with vibrant shades from casual nudes to deep, romantic reds, you’ll always hit the mark!

Shade description:

• Bare: sandy beige
• Spring: rose quartz
• Elizabeth: taffy pink
• Milk x Tea: peachy beige
• Soho: blush pink
• Cherry St: hot pink
• Blood: crimson
• Queens: soft rosewood
• Plum: jam purple
• Fun: neon pink
• Cookie: latte brown
• Coffee: cocoa brown

How to use:

Use the doe-foot applicator to swipe the liquid lipstick across your lips in an even layer. Wait for it to dry before applying the second coat for a fuller coverage look.

Size: 0.21 fl oz/ 6g 

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

We’re here to make all your eyeshadow dreams come true.

This stay-all-day Eyeshadow Primer grips your shadow for long-lasting looks that don’t cake, crease or run — all while keeping your shades buildable and blendable. Its lightweight formula has a non-greasy, powdery finish, and creates the perfect canvas for your eyeshadow.

Our eye primer enhances pigment and extends the life of your shadow looks, so your colors will look brighter and bolder for longer. It's water-resistant so it protects your eyeshadows from fading or smudging if wet. And the sheer pale shade of our primer blends flawlessly into all skin tones while keeping your shadows vibrant and clean. 

And the best part? Our eye primer is a triple threat of skin-loving ingredients: Argan Oil, Hyaluronic Acid, and Vitamin E. These ingredients work together to deeply moisturize, hydrate, and soothe the delicate skin around your eyes.

How to use:

Swipe some eye primer on your eyelids with the doe-foot applicator, blend it with your fingers, and give it a minute to dry. After that, just apply your shadow like normal and watch the magic happen!

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

If you’re looking for subtle, classy beauty, guess what. You’ve found it.

With the breezy, graceful looks you can create with our BKB palette, you’re guaranteed to turn heads every day, anywhere you go.

Our insanely smooth and pigmented formula allows for a radiant, blendable, and even application. It’s also gentle on sensitive skin!

This palette offers versatile finishes — both matte and shimmer — to always match your spirit. And with six beautifully neutral options, these shadows are made to be used for your every-day eye looks.

BKB’s cover art helps you keep one of your favorite parts of New York City close to your heart. Revisit the Brooklyn Bridge whenever you are with this one-of-a-kind original art piece, designed specifically for M2U by a local art student right here in the city.

Size: 0.25oz/ 7.2g

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Feeling adventurous today?           

It’s time to glam up your look with Concrete Jungle, featuring six unique, lively shades in both matte and shimmer finishes that are sure to make your pretty eyes pop.

These soft-toned yet exotic shadows put a little pep in your step with some subtle spice and a pinch of color.

Always accomplish your ideal design with our soft, gentle, and blendable formula. It’s perfect for your sensitive skin, and you’ll always get an amazingly smooth application.

Concrete Jungle’s cover art is the perfect companion for your daily adventures. Bring NYC’s Empire State Building with you for a boost of courage with this one-of-a-kind original art piece, designed specifically for M2U by a local art student right here in the city.

Size: 0.25oz/ 7.2g

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Because who doesn’t want to look irresistibly sweet all day long?

Make a lovely, lasting impression and catch the vibe of an NYC girl (coffee in hand) with the shadows in our Uptown Downton palette.

Snuggle in and get cozy with these six stunning warm tones. Our formula is mild for sensitive skin, but also blendable with high-quality pigment. The possibilities are endless — and you’ll always be glowing.

Go for lustrous shine, smooth matte, or mix them together to create your enchanting eye looks.

Take a quick trip in a bright yellow cab with Uptown Downtown’s cover art. A one-of-a-kind original art piece, this fun and happy palette cover was designed specifically for M2U by a local art student right here in the city.

Size: 0.25oz/ 7.2g

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Are you ready to go out there and kill it today?

You’ll want our Lady Liberty palette on your side.

With 6 alluring tones, including vivid bursts of blue and orange, go out (or in) with a bang everywhere you go.

Create bold, electrifying looks with these matte and shimmer shadows. With our feathery formula, the colors meld seamlessly. Not only are they buildable and rich, but they are also super kind to sensitive skin.

Carry Lady Liberty herself around in your purse with this palette’s cover art. Designed specifically for M2U by a local art student right here in the city, you’ll have a little piece of New York with you always.

Size: 0.25oz/ 7.2g

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.