THE BLOG

January 28 2022

Find the Perfect Lip Color for Your Personality This Valentine’s Day! 

Perfect Lipstick Color for Vday

With Valentine's Day coming up right around the corner, it's only natural to start thinking about our plans and, of course, our special looks and gifts for the occasion.

We all know there are endless ways to celebrate this holiday that's all about love, and we are here to accompany you whatever your V-Day looks like!

From a romantic dinner with your S.O. to Galentine's Day celebrations or the ultimate self-love pamper night; there are endless options to make sure this occasion doesn't go unnoticed.

While it’s always fun to plan the ultimate Valentine’s day look, it can also get overwhelming to settle on the perfect lipstick shade to tie it all together.

Thankfully, we have exactly what you need to narrow it down and pick the perfect color for you, your friends, or the ideal Valentine's Day gift.

It's certainly no surprise that our personalities often dictate our personal preferences when it comes to things like food, style, and our ideal dates - so why not use it to find our perfect lip color, too? Whether you’re a makeup pro or only starting to experiment with it, find your vibe from the list below to see just what we have in store for you.

Classic and Romantic

Let’s begin with the ultimate rom-com lover and hopeless romantic, who’s ready to embark on the quintessential Valentine’s Day experience. We're talking about the classic beauty who enjoys leaning towards the feminine and daydreaming about the perfect date taken straight out of the latest best-selling romance novel. Scoring right alongside a beautiful bouquet of red roses and chocolate-covered strawberries, a good red lip is an essential for you, and trust us, we get it.

Can relate? Then this one is for you!

Let’s be honest: a truly traditional Valentine’s or Galentine’s day occasion wouldn’t be complete without a statement lip to call it a day... and we would never leave you hanging.

Our Moisturizing Lipstick ($7) in Everyday is Christmas is here to exceed all of your expectations when it comes to the ideal red lip look. No more settling for flaky, dry formulas; our moisturizing lipstick is smooth, nourishing, and always delivers when it comes to vibrant pigmentation.

If you would rather opt for a matte alternative, our Matte Lipstick in The Red has got your back. This slightly deeper shade will flaunt a smooth finish and hydrating feel, and definitely get you ready to steal hearts and have some fun!

M2U NYC Red lipstickM2U NYC Red lipstick

Bubbly and Outgoing 

If your friends were to describe you to a stranger, the words ‘charismatic,’ ‘bubbly,’ and ’sweet’ are sure to come up in the mix. You love to spend quality time with your friends - old and new - and you can just about win anybody over with your charming personality.

Valentine's Day is the perfect opportunity to let your flirty side shine, and there's no way you're going to let this opportunity slide. Go all-in with your contagious smile and have the time of your life!

For your February 14th look, there’s no going wrong with a staple pink shade to get you in the mood for your plans. From a romantic picnic lunch with your S.O. to a fun movie night with your friends, our Matte Lipstick ($7) in Pink Pink Pink will reflect your fun-loving magnetism wherever you choose to celebrate.

Warm, Caring, and Dependable

An ode to all of our beloved and dependable friends! If this is you, you are always behind the planning for the Galentine’s day celebrations, an expert in giving love and life advice, and the very best hugs! There’s definitely something warm and inviting about you, paired with your enviable ability to get things done.

You’re the self-love guru of the group, and your friends couldn’t love you anymore for it. Reflect your grounded and reliable traits with our Matte Lipstick in Queensboro, an understated yet strong nude shade with the extra flair you deserve.

Did we make you think of a friend? Spoil them this Galentine's Day to say thank you for oh so much!

Elegant and Sophisticated

Your ideal Valentine’s or Galentine’s Day plans involve dressing up in your best look and indulging in a fancy meal with your loved one(s). You lean towards chic, timeless styles and love a sleeked-back hair moment to go along with it. When it comes to your love-holiday makeup look, a deep plum lipstick is the perfect way to embrace the cold winter and complements your elegant energy while staying festive and fun for whatever your night brings.

Our Matte Liquid Lip ($8) in Plum  keeps you confident and comfortable all day or night long - no chalky textures or drying, uneven applications here! Our award-winning formula ensures you can enjoy this special date stress-free with your new favorite go-to lip.

two hands holding matte liquid lipsticks in shades spring and cherry st respectively
girl wearing matte liquid lip in shade queens holding the product next to her mouth
a full collection of ten matte liquid lipsticks and fount mini nyc taxi car randomly arranged
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pink red matte liquid lip on face
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brown matte liquid lipstick on black dark skin girl
color swatches of matte liquid lips in twelve shades from dark to light
liquid lipstick in shade bare (nude)
matte liquid lip in shade Spring (pink nude)
matte liquid lip in shade Elizabeth (pink purple)
matte liquid lip in shade Milk Tea (brown nude)
matte liquid lip in shade Soho (rose pink)
matte liquid lip in shade Cherry St (fuchsia pink)
matte liquid lip in shade Blood (red)
matte liquid lip in shade Queens (dark red)
matte liquid lip in shade Plum (dark purple pink)
matte liquid lip in shade Fun (bright purple)
matte liquid lip in shade Cookie (brown)
matte liquid lip in shade Coffee (dark black brown)
two hands holding matte liquid lipsticks in shades spring and cherry st respectively
girl wearing matte liquid lip in shade queens holding the product next to her mouth
a full collection of ten matte liquid lipsticks and fount mini nyc taxi car randomly arranged
nude color matte liquid lipstick on lips
nude pink color matte liquid lipstick on lips
pink red matte liquid lip on face
rose red matte liquid lip on face
brown matte liquid lipstick on black dark skin girl
color swatches of matte liquid lips in twelve shades from dark to light
liquid lipstick in shade bare (nude)
matte liquid lip in shade Spring (pink nude)
matte liquid lip in shade Elizabeth (pink purple)
matte liquid lip in shade Milk Tea (brown nude)
matte liquid lip in shade Soho (rose pink)
matte liquid lip in shade Cherry St (fuchsia pink)
matte liquid lip in shade Blood (red)
matte liquid lip in shade Queens (dark red)
matte liquid lip in shade Plum (dark purple pink)
matte liquid lip in shade Fun (bright purple)
matte liquid lip in shade Cookie (brown)
matte liquid lip in shade Coffee (dark black brown)

Laid-Back and Casual

You’d trade a three-course meal for a Valentine’s Day hike or a star-gazing-while-eating-your-favorite-fast-food date any time! You love to opt for comfortable, cute looks and value quality time with your friends and partners above all else. Makeup might not be part of your everyday routine, but it doesn’t mean you don’t like to have fun with it once in a while!

For the laid-back and casual girl, our Clear Lip Gloss ($8) is the perfect opportunity to add an extra dash of flirty, fun edge to your look, all while our non-sticky formula makes sure you stay unbothered. No need to worry about any possible smudging or reapplying - do what feels good to you.

If you’re looking to experiment beyond a touch of clear lip gloss, our other shades are the perfect opportunity to expand your collection and your makeup horizons. Available in a wide variety of beautiful colors, there’s something in there for every mood and occasion! Keep it safe or go all out - it’s time to flaunt your best look.

two hands respectively holding lip gloss in different shades
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girl wearing lip gloss- shade love making curious look
one stright horizontal line of the lip gloss in different shades
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lip gloss in shade Love (red)
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color swatches of lip gloss in nine shades
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lip gloss in shade
lip gloss in shade
two hands respectively holding lip gloss in different shades
excited girl holding two bottles of lip gloss looking at one of them
girl wearing lip gloss- shade love making curious look
one stright horizontal line of the lip gloss in different shades
lip gloss in shade
Lip Gloss
lip gloss in shade Love (red)
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Lip Gloss
color swatches of lip gloss in nine shades
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lip gloss in shade
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lip gloss in shade
lip gloss in shade

Adventurous and Bold

You are all about trying new things in all aspects of your life, and it’s no different when it comes to Valentine’s Day dates or makeup looks. If someone is looking to sweep you off your feet this February, they can’t go wrong booking a game of laser tag, planning a skating rink date, or a fun scavenger hunt around town with new fun places to explore.

Your makeup look is the perfect opportunity to show off your adventure-loving spirit in an affordable, fun, and bold way. After all, there’s something to go with every one of your different looks and unique date ideas this holiday.

Taking yourself out to a new restaurant you’ve never tried before? Surprising your loved one with an unexpected date? No matter what’s on your calendar, we’ve got just the lip for you.

Our Metallic Liquid Lip ($8) in Wild matches your confident, daring personality while staying festive with its purple-y tone. If you’re looking to go even bolder, our Gun Metal shade packs a punch and shows whoever you're with exactly what you're about - whoever said V-Day was reserved only for pinks and reds?

two hands respectively holding metallic liquid lip in shade empire state and dream
smiling girl wearing metallic liquid lip holding four bottles of metallic liquid lip in different shades
girl wearing metallic liquid lip smiling with her left hand on the face
a full collection of ten metallic liquid lips arranged randomly
Metallic Liquid Lip
metallic liquid lipstick in shade
Metallic Liquid Lip
girl wearing metallic liquid lip smiling with her hand holding the lipstick, metallic liquid lip in shade wild
color swatches of metallic liquid lip in ten shades from light to dark
metallic liquid lipstick in shade
metallic liquid lipstick in shade
metallic liquid lipstick in shade
metallic liquid lipstick in shade
metallic liquid lipstick in shade
metallic liquid lipstick in shade
metallic liquid lipstick in shade
metallic liquid lipstick in shade
metallic liquid lipstick in shade
metallic liquid lipstick in shade
two hands respectively holding metallic liquid lip in shade empire state and dream
smiling girl wearing metallic liquid lip holding four bottles of metallic liquid lip in different shades
girl wearing metallic liquid lip smiling with her left hand on the face
a full collection of ten metallic liquid lips arranged randomly
Metallic Liquid Lip
metallic liquid lipstick in shade
Metallic Liquid Lip
girl wearing metallic liquid lip smiling with her hand holding the lipstick, metallic liquid lip in shade wild
color swatches of metallic liquid lip in ten shades from light to dark
metallic liquid lipstick in shade
metallic liquid lipstick in shade
metallic liquid lipstick in shade
metallic liquid lipstick in shade
metallic liquid lipstick in shade
metallic liquid lipstick in shade
metallic liquid lipstick in shade
metallic liquid lipstick in shade
metallic liquid lipstick in shade
metallic liquid lipstick in shade

Feeling like our best selves is step number one to a successful Valentine's Day full of love, and it is exactly what you deserve. Whether it's about your relationship with yourself, your partner, your family, or your friendships, it's all worth celebrating in the best way you know how - go at it (and bring us along!). 

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hand holding a vegan, cruelty free moisturizing lipstick in white packaging
hand holding a vegan, cruelty free moisturizing lipstick in white packaging
girl looking up pouting her lips holding red moisturizing lipstick toward the lips
winky smiling girl wearing moisturizing lipstick in shade uptown
ten moisturizing lipsticks in different shades lying down in two horizontal lines with nyc themed blocks in the middle
red lipstick on influencer, shade Everyday is Christmas
brown nude lipstick on lips
color swatches of moisturizing lipstick in ten shades from light to dark
moisturizing lipstick in shade Born with Shine (nude)
moisturizing lipstick in shade Bubble Gum (Barbie pink)
moisturizing lipstick in shad orange juice (orange)
moisturizing lipstick in shade Mocha  (brown nude))
moisturizing lipstick in shade Dumbo (red bean)
moisturizing lipstick in shade Milk Tea (brick red))
moisturizing lipstick in shade Uptown (scarlet red)
moisturizing lipstick in shade Lower East (purple plum))
moisturizing lipstick in shade wine (red wine)
moisturizing lipstick in shade Everyday is Christmas (carmine red)

Moisturizing Lipstick

$10

Our creamy Moisturizing Lipstick is a fan-fav — and for good reason. The formula smooths and nourishes your lips with vibrant pigment that packs a punch.

See Details
hand holding a vegan, cruelty free pink matte lipstick
hand holding a vegan, cruelty free pink matte lipstick
smiling girl looking aside wearing green matte lipstick holding a green lipstick next to her cheek
happy girl wearing green lipstick tilting her head while holding six matte lipsticks in different shades with two hands
ten matte lipsticks in different shades lying down in two horizontal lines, each has a subway icon button above it
nude color matte lipstick on lips
matte lipstick in shade strawberry milkshake (nude pink)
Matte Lipstick
red matte lipstick on girl
Matte Lipstick
color swatches of matte lipsticks in ten shades from light to dark
matte lipstick in shade Creme Brulee (nude)
matte lipstick in shade Queensboro (nude red)
matte lipstick in shade strawberry milkshake (nude pink)
matte lipstick in shade Pink Pink PInk (bright pink)
matte lipstick in shade Delancey (nude brown)
matte lipstick in shade The Red (red)
matte lipstick in shade Prince St (blood red)
matte lipstick in shade Empire (dark purple plum)
matte lipstick in shade Violet (blueish purple)
matte lipstick in shade Jungle (dark green)

Matte Lipstick

$10

Our silky Matte Lipstick glides on your lips like a dream and dries to a non-chalky, smooth finish. Moisturizing and pigmented, this lip color is begging to be a staple in your routine.

See Details

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