July 6 2020
Top 5 M2U NYC Products You'll Want to Have as a Beginner in Makeup
Ihave a confession.
I didn’t do my own makeup until I was 17.
That might seem like a reasonable age to some of you. But to this new generation of 13 and 14-year-old makeup gurus, that’s downright embarrassing.
I just had no idea what I was doing when it came to eyeshadow. So, every time I needed my makeup done, I’d go over to my best friend’s house, sit on her bed, and wait for the magic to happen.
She knew right off the bat which colors to use to match the look I wanted.
Once she primed my eyelids, she’d take out her palettes and get to work.
If I wanted a casual vibe, she’d sprinkle on some gentle, mellow earth tones. She never used glitter shadows here — these shades were exclusively matte.
And on the nights I was feeling bold, she’d layer on deep coffee browns and those intense, rich shimmers.
I was shocked at how quickly she identified the perfect brush between the countless ones in her makeup bag. And I watched in awe as she gently blew excess shadow from that same brush before sweeping it onto my lids.
But what really impressed me was how softly and skillfully she blended each color together — it was impossible to tell where the first color ended and the second one began.
When she was finished, I’d run over to the mirror, eager to see what masterpiece she’d created that time.
I was never disappointed in her work.
I’d go home and try to recreate the looks myself, closely following each step she’d shown me.
And somehow, I always ended up looking like I had smeared dirt onto my eyes.
Even with the easy makeup looks, I could never get it right.
The truth is, it doesn’t matter if you’re 15 or 25 — stepping into the world of makeup can be trickier than you’d expect.
So let's start simple. A breezy, everyday makeup look. Curating an everyday routine at first to master the makeup basics is what really sets you up for success.
And with our affordable, vegan, cruelty-free, and paraben-free makeup, M2U NYC is a kickass brand for you to start with.
Here, I’ve created a list of five easy-to-use M2U NYC products: what they’re for and why they’re essential to any beginner’s beauty bag.
Your Quick and Easy Guide on Makeup for Beginners
Some might say foundation, but I recommend starting lighter. Foundation can become a splotchy, cakey mess super fast. Not to mention it takes forever to find the perfect shade.
The purpose of pressed powder is to:
● Blur imperfections
● Even out your skin tone
● Serve as a simple, lightweight base
● Mattify the parts of your face that tend to produce more oil
Pressed powder is the ideal product for a beginner’s base. Just take a brush, tap some on, and you’ve got smooth looking skin all day.
Product: Our Perfecting Powder has seriously revolutionized my entire daily makeup routine. It’s lightweight, has incredible coverage, and blurs out my oil like no other. And at $9 a pop, you really can’t beat it.
Pro tip: Pick up our Powder Brush ($6) to easily apply your new powder. It’s simple and delicate, and the soft bristles are really gentle on the skin.
This is my favorite part of my beauty routine. Seriously. It’s such an easy way to take your whole look up a notch.
Blush is used for:
● Creating a healthy-looking flush
● Getting those glowing, rosy cheeks for a sweet, classy feel
● Brightening your face
● Sculpting your cheekbones
Personally, I like to apply blush on the tip of my nose — as well as my cheeks — to add some extra sweetness and sass.
Now, make sure you don’t get carried away with the application. You don’t want to walk around looking like you just ran a marathon.
Product: Instead of going for a traditional powder blush, you can dip your toe into the modern side of makeup with our hydrating Cream Blush ($7). Cream blushes are generally more lightweight, which gives a more dewy, natural-looking flush. Depending on the intensity of color you’re going for, you can blend it out with a brush or your fingers. It’s a quick way to add brilliant color to your cheeks.
Wanna look cute as a damn button all day with almost zero effort? Invest in a highlighter.
Use highlighter to:
● Illuminate your skin
● Add depth and definition to your face
● Elevate your cheekbones
● Make your lips look plumper (when applied above and below your mouth)
You can’t really go wrong when it comes to highlighter. Unless you’re like, packing it on.
I apply my highlight along my cheekbones (above my blush), at the tip of my nose, and above my upper lip. Just a little bit of shimmer changes my entire look and mood.
Product: Get an awesome natural glow with our Luminizer ($6). As a liquid highlighter it’s more subtle, and gives a dewy, delicate shine. Complete with a super sheer color of your choice and baby, you’re golden. Literally.
Pro tip: If you’re looking for a more universal highlighter, our Jelly Highlighter ($8) is your solution. Its unique shade goes well with all skin tones. This one’s super pigmented, so a little goes a long way.
Having one neutral and one bold lip color is definitely the way to go. Natural pinks or nudes are ideal for daily wear. And when you need a little extra confidence, whip out that deep, rich red.
● Make you look more awake
● Polish your overall look (make you seem more put together)
● Boost your confidence
● Enhance lips and make them look bigger
Trust me. Once you find your signature shades, you’ll feel on top of the world whenever you’ve got them on. Make sure to take into account what colors are in the clothes you typically wear. Nothing feels worse than coming home with a brand new lipstick and realizing it clashes with half of your wardrobe.
Product: Our Moisturizing Lipstick ($6) is an overall fan-favorite, and for good reason. It’s highly pigmented, lightweight, and creamy — your lips will always be comfortably colored.
When I was getting into makeup, it was hard to find lipstick with a good formula. The ones I tried would stretch and dry out my lips throughout the day. I got so sick of it.
With ours, you won’t have to face that same fate.
Now, eyeshadow can be a difficult hurdle. But with the right palette, you can look like you know what you’re doing (without really having a clue).
With eyeshadow, you can:
● Add dimension to your eyes
● Make your eyes look larger
● Compliment your eye color
● Draw more attention to your eyes
Look, my relationship with shadow was rocky at first. But that’s because I made it way harder than it actually was. For your day-to-day look, all you need is a nude base color all over the lid, a deeper neutral in the crease, and maybe some light sparkle on top.
Product: My absolute favorite beginner palette is our BKB Eyeshadow Palette ($12). With six beautifully neutral options — in both matte and shimmer finishes — these shadows are perfect for beginners.
Again, you only really need three simple tones to start with. But if you wanna start experimenting, this palette has your back with three additional colors.
Pro tip: If you have no idea where to start when picking the right eyeshadow brushes, check out our Eyeshadow Brush Set ($6). You’ll get the smudge brush for blending and the all-over shadow brush for applying the base tones. With these, creating easy eyeshadow looks is a breeze.
So, welcome to the world of makeup. Unfortunately, it’s not as easy as the masters make it seem.
But with your brand new makeup bag full of these beginner-friendly products, you’ll soon be a pro.
We love to see the looks you create with M2U NYC products! Go ahead and share them on your socials, tag us @m2unyc, and use the hashtag #m2unyc.