eye primer
eye primer shade swatch
eye primer tube and applicator
eye primer arm swatches showing eyeshadows with and without eye primer
eye primer arm swatches showing eyeshadows with and without eye primer
Eye Primer
Eye Primer
Eye Primer
Eye Primer
Eye Primer
Eye Primer
Eye Primer
eye primer
eye primer shade swatch
eye primer tube and applicator
eye primer arm swatches showing eyeshadows with and without eye primer
eye primer arm swatches showing eyeshadows with and without eye primer
Eye Primer
Eye Primer
Eye Primer
Eye Primer
Eye Primer
Eye Primer
Eye Primer

Eye Primer

Regular price $8 Save $-8
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Only 94 items in stock!

We’re here to make all your eyeshadow dreams come true.

This stay-all-day Eyeshadow Primer grips your shadow for long-lasting looks that don’t cake, crease or run — all while keeping your shades buildable and blendable. Its lightweight formula has a non-greasy, powdery finish, and creates the perfect canvas for your eyeshadow.

Our eye primer enhances pigment and extends the life of your shadow looks, so your colors will look brighter and bolder for longer. It's water-resistant so it protects your eyeshadows from fading or smudging if wet. And the sheer pale shade of our primer blends flawlessly into all skin tones while keeping your shadows vibrant and clean. 

Swipe some eye primer on your eyelids with the doe-foot applicator, blend it with your fingers, and give it a minute to dry. After that, just apply your shadow like normal and watch the magic happen!

 

 

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.


Dimethicone, Cyclopentasiloxane, Isododecane, Silica, Acrylates/Octylacrylamide Copolymer, Ethylhexyl Palmitate, Hydrogenated Styrene/Isoprene Copolymer, Isononyl Isononanoate, Silica Dimethyl Silylate, Polyhydroxystearic Acid, Sorbitan Sesquioleate, Tocopherol

. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Ingredients+

Customer Reviews

Based on 3 reviews
100%
(3)
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B
Brittney
Add to cart!

All I can say is add this to your cart right now. This eye primer works better than all of the high end brands on the market right now. It’s the perfect base for your eye makeup and will make it last ALL DAY! Not only that, but it makes your shadows so much more pigmented, rich, and vibrant. I put this through the test by wearing it all day in the California heat. My makeup looked as perfect by the end of the day as it did in the morning when I put it on. It even lasted through a sweaty workout. It’s such a great quality product at an amazing price - $8?! It has such a nice texture, it’s light, and blendable. This is a winner.

E
Eliza
Awesome eye primer

I used to buy urban decay eyeshadow primer potion until I found this one. It's only $8 compared to urban decay $24 (honestly it works just as well in locking my eyeshadows in!) So glad I give it a try - will definitely use this one from now on!

M
Melissa Vargas
Amazing Price!

Now, I may be a little biased, but this primer has truly over exceeded my expectations. From the pic below you can just tell the difference is pretty amazing. The top half is with primer and the second without. I love how bright the colors go, and my favorite shade from the BKB eyeshadow palette the rose goldy "Kiss" has even more of that rose/pink tone which I love. I also saw someone on Instagram say the eye primer was water resistant and WOW - I ran my arm under water for about 15 seconds and used my finger to rub through the colors and you can still see the top side which I used the primer on not even budge! For $8 I mean, it doesn't get much better than that. Not to mention I love the soft and light texture when applying the primer. 5 out of 5 for sure!! Proud of this brand!

Customer Reviews

Based on 3 reviews
100%
(3)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
B
Brittney
Add to cart!

All I can say is add this to your cart right now. This eye primer works better than all of the high end brands on the market right now. It’s the perfect base for your eye makeup and will make it last ALL DAY! Not only that, but it makes your shadows so much more pigmented, rich, and vibrant. I put this through the test by wearing it all day in the California heat. My makeup looked as perfect by the end of the day as it did in the morning when I put it on. It even lasted through a sweaty workout. It’s such a great quality product at an amazing price - $8?! It has such a nice texture, it’s light, and blendable. This is a winner.

E
Eliza
Awesome eye primer

I used to buy urban decay eyeshadow primer potion until I found this one. It's only $8 compared to urban decay $24 (honestly it works just as well in locking my eyeshadows in!) So glad I give it a try - will definitely use this one from now on!

M
Melissa Vargas
Amazing Price!

Now, I may be a little biased, but this primer has truly over exceeded my expectations. From the pic below you can just tell the difference is pretty amazing. The top half is with primer and the second without. I love how bright the colors go, and my favorite shade from the BKB eyeshadow palette the rose goldy "Kiss" has even more of that rose/pink tone which I love. I also saw someone on Instagram say the eye primer was water resistant and WOW - I ran my arm under water for about 15 seconds and used my finger to rub through the colors and you can still see the top side which I used the primer on not even budge! For $8 I mean, it doesn't get much better than that. Not to mention I love the soft and light texture when applying the primer. 5 out of 5 for sure!! Proud of this brand!