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We’ve made the perfect pearly shimmer for your eyelids.

Always look luxe and lavish with our twinkling Eye Crayons.

Our creamy, lustrous crayon eyeshadow creates a dream-like glow on your eyelids that illuminates and awakens the eyes.  

Infused with Vitamin E and Jojoba Oil, our eye crayon delivers skin-balancing hydration that help to smooth the shadow look. With a buildable, mild formula, you can use it alone or blend it easily with your other shadow shades.

Choose your favorite tone and make our Eye Crayon a staple in your everyday beauty routine. Always carry it with you (no brush required) — you never know when you’ll need a little extra sparkle!

Size: 0.11oz/ 3g

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Caprylic/Capric Triglyceride, Mica, Petrolatum, Ceresin, Polyethylene, Ethylhexyl Palmitate, Tridecyl Trimellitate, Synthetic Beeswax, Neopentyl Glycol Diethylhexanoate, Polyisobutene, Microcrystalline Wax, Phenoxyethanol, Lecithin, Polyhydroxystearic Acid, Isopropyl Myristate, Ethylhexyl Palmitate, Isostearic Acid, Polyglyceryl-3 Polyricinoleate, Tin Oxide.
May Contain: Titanium Dioxide (CI 77891), Iron Oxides（CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Blue 1 Lake (CI 42090), Manganese Violet (CI 77742)

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TotalBeauty Awards 2021 READERS' CHOICE for Highlighter

This fluid format highlighter blends seamlessly on to cheekbones for a dewy, ethereal glow with a pearly and luminescent finish. It can also be blended with your favorite foundation to achieve all-over flawless, shimmer skin looks for your special occasions.

Shade description: 

• Moon: diamond white
• Futurity: soft gold
• Everyday: rose bronze
• Mermaid Tears: pink pearl

How to use:

Dispense a small amount of the luminizer onto your finger, then dot it directly onto your high points: the tops of your cheekbones, the bridge of your nose, your Cupid's bow, and your brow bone. Dab those spots with your fingers, your foundation brush or makeup sponge to blend them out. For an all-over dewy luminescence, mix a few drops of the lightweight luminizer directly into your foundation.

Size: 0.34 fl.oz/ 10ml

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Water (Aqua), Mica, Isododecane, Propylene Glycol, Dimethicone, Paraffinum Liquidum (Mineral Oil), Sorbitan Sesquioleate, Cyclopentasiloxane, Ethylhexyl Palmitate, Hydrogenated Styrene/IsopreneCopolymer, Phenoxyethanol, Ethylhexylglycerin.
May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491,CI 77492,CI 77499).

TotalBeauty Awards 2021 EDITORS' PICK & READERS' CHOICE for Blush

Effortless beauty is at your fingertips.

Use our velvety Cream Blush to get a sweet, luminous, natural-looking flush.

Choose from our three beautiful tones with soft fine shimmer to get your glowing dewy cheeks. Blend it out with a brush for a lighter, breezy shade, or go at it with your fingers for richer color.

This blush is highly pigmented, so a little goes a long way. With our unique formula, you can also use this stick to give your lips a quick tint!

Lightweight and compact, our Cream Blush multi-use stick is a must-have for your beauty bag.

How to use:

Gently dab the cream blush onto the apples of your cheeks or your cheekbones, and blend with a brush, a makeup sponge, or your fingertips with sweeping upward motions.

Our blush is super pigmented so a small smudge of color is all you need (you can always go back and apply more if needed).

If you apply too much blush, use a brush or makeup sponge and add some face powder on top to tone it down and get the glow-from-within look.

Size: 0.141oz/ 4g

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Mica, Triethylhexanoin, Polybutene, Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, Octyldodecanol, Ozokerite, Synthetic Fluorphlogopite, Kaolin, Microcrystalline Wax, Silica Dimethyl Silylate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate.
May Contain: Titanium Dioxide (CI 77891), Iron Oxides（CI 77491,CI 77492,CI 77499), Yellow 5 Lake (CI 19140), Red 40 Lake (CI 16035), Red 7 Lake (CI 15850), Red 27 Lake (CI 45410), Red 6 Lake (CI 15850), Yellow 6 Lake (CI 15985).

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TotalBeauty Awards 2021 READERS' CHOICE for Lipstick

It’s time we solved your liquid lipstick problems.

Get rid of that too-tight feeling and that weird, chalky texture.

We all know it’s almost impossible to find a liquid lip that checks all of the boxes.

So that’s why we created this one for you.

Our creamy Matte Liquid Lip applies evenly, dries nicely, and lasts all day. You’ll literally forget you have it on with our light, comfortable formula. And with vibrant shades from casual nudes to deep, romantic reds, you’ll always hit the mark!

Shade description:

• Bare: sandy beige
• Spring: rose quartz
• Elizabeth: taffy pink
• Milk x Tea: peachy beige
• Soho: blush pink
• Cherry St: hot pink
• Blood: crimson
• Queens: soft rosewood
• Plum: jam purple
• Fun: neon pink
• Cookie: latte brown
• Coffee: cocoa brown

Size: 0.21oz/ 6g 

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

C10-13 Isoparaffin, Mica, Hydrogenated Styrene/Isoprene Copolymer, Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Silica, Synthetic Beeswax, Fragrance (Parfum), Phenoxyethanol.
May Contain: Iron Oxides（CI 77491,CI 77492,CI 77499), Titanium Dioxide (CI 77891), Red 28 Lake (CI 45410), Red 7 Lake (CI 15850), Red 6 Lake (CI 15850), Blue 1 Lake (CI 42090).

If you’re looking for subtle, classy beauty, guess what. You’ve found it.

With the breezy, graceful looks you can create with our BKB palette, you’re guaranteed to turn heads every day, anywhere you go.

Our insanely smooth and pigmented formula allows for a radiant, blendable, and even application. It’s also gentle on sensitive skin!

This palette offers versatile finishes — both matte and shimmer — to always match your spirit. And with six beautifully neutral options, these shadows are made to be used for your every-day eye looks.

BKB’s cover art helps you keep one of your favorite parts of New York City close to your heart. Revisit the Brooklyn Bridge whenever you are with this one-of-a-kind original art piece, designed specifically for M2U by a local art student right here in the city.

Size: 0.25oz/ 7.2g

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Talc (3rd party tested free of asbestos), Mica, Ethylhexyl Palmitate, Magnesium Stearate, Paraffinum Liquidum (Mineral oil), Synthetic Fluorphlogopite, Dimethicone, Polymethylsilsesquioxane, Silica, Polyisobutylene, Polyethylene, Caprylic/Capric Triglyceride, Tridecyl Trimellitate, Phenoxyethanol, Tocopheryl Acetate, Tin Oxide.
May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Feeling adventurous today?           

It’s time to glam up your look with Concrete Jungle, featuring six unique, lively shades in both matte and shimmer finishes that are sure to make your pretty eyes pop.

These soft-toned yet exotic shadows put a little pep in your step with some subtle spice and a pinch of color.

Always accomplish your ideal design with our soft, gentle, and blendable formula. It’s perfect for your sensitive skin, and you’ll always get an amazingly smooth application.

Concrete Jungle’s cover art is the perfect companion for your daily adventures. Bring NYC’s Empire State Building with you for a boost of courage with this one-of-a-kind original art piece, designed specifically for M2U by a local art student right here in the city.

Size: 0.25oz/ 7.2g

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Talc (3rd party tested free of asbestos), Mica, Ethylhexyl Palmitate, Magnesium Stearate, Paraffinum Liquidum (Mineral oil), Dimethicone, Polyethylene, Polyisobutylene, Silica, Polymethyl Methacrylate, Polymethylsilsesquioxane, Caprylic/Capric Triglyceride, Tridecyl Trimellitate, Synthetic Fluorphlogopite, Phenoxyethanol, Tocopheryl Acetate, Tin Oxide.
May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Yellow 5 Lake (CI 19140), Ferric Ferrocyanide (CI 77510), Blue 1 Lake (CI 42090).

Because who doesn’t want to look irresistibly sweet all day long?

Make a lovely, lasting impression and catch the vibe of an NYC girl (coffee in hand) with the shadows in our Uptown Downton palette.

Snuggle in and get cozy with these six stunning warm tones. Our formula is mild for sensitive skin, but also blendable with high-quality pigment. The possibilities are endless — and you’ll always be glowing.

Go for lustrous shine, smooth matte, or mix them together to create your enchanting eye looks.

Take a quick trip in a bright yellow cab with Uptown Downtown’s cover art. A one-of-a-kind original art piece, this fun and happy palette cover was designed specifically for M2U by a local art student right here in the city.

Size: 0.25oz/ 7.2g

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Talc (3rd party tested free of asbestos), Mica, Synthetic Fluorphlogopite, Ethylhexyl Palmitate, Magnesium Stearate, ParaffinumLiquidum (Mineral oil), Dimethicone, Polymethylsilsesquioxane, Silica, Polyethylene, Polyisobutylene, Kaolin, Caprylic/Capric Triglyceride, Tridecyl Trimellitate, Phenoxyethanol, Tocopheryl Acetate, Tin Oxide.
May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 40 Lake (CI 16035), Ultramarines (CI 77007), Manganese Violet (CI 77742), DC Black #2 (CI 77266).

Are you ready to go out there and kill it today?

You’ll want our Lady Liberty palette on your side.

With 6 alluring tones, including vivid bursts of blue and orange, go out (or in) with a bang everywhere you go.

Create bold, electrifying looks with these matte and shimmer shadows. With our feathery formula, the colors meld seamlessly. Not only are they buildable and rich, but they are also super kind to sensitive skin.

Carry Lady Liberty herself around in your purse with this palette’s cover art. Designed specifically for M2U by a local art student right here in the city, you’ll have a little piece of New York with you always.

Size: 0.25oz/ 7.2g

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Talc (3rd party tested free of asbestos), Mica, Magnesium Stearate, Dimethicone, Polymethylsilsesquioxane, Silica, Ethylhexyl Palmitate, Paraffinum Liquidum (Mineral oil), Polyethylene, Caprylic/Capric Triglyceride, Tridecyl Trimellitate, Kaolin, Polyisobutylene, Phenoxyethanol, Calcium Sodium Borosilicate, Tocopheryl Acetate, Tin Oxide.
May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Yellow 5 Lake (CI 19140), Ferric Ferrocyanide (CI 77510), Blue 1 Lake (CI 42090).

NEW LAUNCH!

Our skincare-infused Liquid Blush gives you a sun-kissed glow your skin will love!

This Liquid Blush tints your cheeks to perfection for a gorgeous, healthy-looking flush. Made with vitamin E and rosehip oil, our formula also soothes and heals your skin for a more radiant complexion overall.

Vitamin E calms and hydrates your skin while protecting it against environmental free radicals (like UV rays and air pollution). Rosehip Oil promotes elasticity and reduces the appearance of acne scars for younger-looking skin.

That’s right — you get to look fresh-faced and beautiful while your skin gets the royal treatment.

It’s available in four shades (Big Apple, Mixed Berry, Cotton Candy, and Sweet Peach) to compliment a wide range of skin tones.

P.S. it’s multi-use — you can use it as a lip tint, too!

How to use:

Use the doe-foot applicator to apply 2-3 dots of the blush onto your cheekbones. It’s very pigmented, so a little goes a long way.

Blend the color out with your fingers or a brush/sponge for radiant, rosy cheeks.

Pro tip:

Use your fingers for deeper, more vibrant color, and a brush/sponge for a softer tone.

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Water (Aqua), Ethylhexyl Palmitate, C12-15 Alkyl Benzoate, Isododecane, Mica, Dimethicone, Glycerin, Cetyl PEG/PPG-10/1 Dimethicone, Rosa Canina Fruit Oil, Silica, Triethoxycaprylylsilane, Sorbitan Olivate, Sodium Chloride, Olea Europaea (Olive) Oil Unsaponifiables, Olea Europaea (Olive) Fruit Oil, Hydrogenated Olive Oil, Quaternium-18 Bentonite, Quartz, Phenoxyethanol, Caprylyl Glycol, Propylene Carbonate, Tocopheryl Acetate, Alumina. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850).

We’re here to make all your eyeshadow dreams come true.

This stay-all-day Eyeshadow Primer grips your shadow for long-lasting looks that don’t cake, crease or run — all while keeping your shades buildable and blendable. Its lightweight formula has a non-greasy, powdery finish, and creates the perfect canvas for your eyeshadow.

Our eye primer enhances pigment and extends the life of your shadow looks, so your colors will look brighter and bolder for longer. It's water-resistant so it protects your eyeshadows from fading or smudging if wet. And the sheer pale shade of our primer blends flawlessly into all skin tones while keeping your shadows vibrant and clean. 

How to use:

Swipe some eye primer on your eyelids with the doe-foot applicator, blend it with your fingers, and give it a minute to dry. After that, just apply your shadow like normal and watch the magic happen!

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Dimethicone, Cyclopentasiloxane, Isododecane, Silica, Acrylates/Octylacrylamide Copolymer, Ethylhexyl Palmitate, Hydrogenated Styrene/Isoprene Copolymer, Isononyl Isononanoate, Silica Dimethyl Silylate, Polyhydroxystearic Acid, Sorbitan Sesquioleate, Tocopherol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

NEW LAUNCH!

Meet our perfectly-paired Eyeshadow Duos for easy, effortless eye looks. With two complementary colors in each duo, it has never been easier to create an wearable, everyday eye look for any occasion.

Our new eyeshadow duos are packed with Jojoba Oil and Vitamin E, to deliver rich pigments while providing hydrating benefits to the eyelids.

Choose from six combinations named after our beloved Brooklyn neighborhoods; shades in each of these matte and shimmer eyeshadow duos can be applied alone or layered beautifully together, taking the guesswork out of creating sophisticated eye looks!

Shade description: 

• Cobble Hill (Bronze | Gold Champagne)
• Park Slope (Tan | Rose Shimmer)
• Crown Heights (Champagne | Purple)
• Sunnyside (Apricot | Peach Shimmer)
• Red Hook (Pink | Red Rose Shimmer)
• Greenpoint (Gold | Musty Green)

How to use:

• Use Eyeshadow Brush to pat and blend the base shadow for all-over lid color.
• Apply brighter/shimmer shade in targeted areas (such as inner eye corners) with brush or finger for a shimmer glow. 
• To make your looks really go the distance, use Eye Primer before applying eyeshadow to create full intensity that lasts all day.

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.

Cobble Hill: Mica, Talc, Ethylhexyl Palmitate, Tridecyl Trimellitate, Polyethylene, Magnesium Stearate, Dimethicone, Polyisobutene, Phenoxyethanol, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil, Tin Oxide. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491,CI 77492, CI 77499).
Park Slope: Talc, Mica, Ethylhexyl Palmitate, Tridecyl Trimellitate, Magnesium Stearate, Polyethylene, Silica, Caprylic/CapricTriglyceride, Dimethicone, Polyisobutene, Phenoxyethanol, Tin Oxide, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil, Tin Oxide. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
Crown Heights : Mica, Ethylhexyl Palmitate, Talc, Tridecyl Trimellitate, Magnesium Stearate, Polyethylene, Dimethicone, Polyisobutene, Phenoxyethanol, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil, Tin Oxide. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Ferric Ferrocyanide (CI 77510). May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).
Sunnyside: Mica, Talc, Ethylhexyl Palmitate, Magnesium Stearate, Tridecyl Trimellitate, Dimethicone, Polyethylene, Caprylic/Capric Triglyceride, Silica, Trimethylsiloxysilicate, Polyisobutene, Phenoxyethanol, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil, Tin Oxide. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), FD&C Red NO.40 Al Lake (CI 16035), Manganese Violet (CI 77742).
Red Hook: Mica, Talc, Ethylhexyl Palmitate, Tridecyl Trimellitate, Magnesium Stearate, Dimethicone, Polyethylene, Synthetic Fluorphlogopite, Silica, Caprylic/Capric Triglyceride, Polyisobutene, Trimethylsiloxysilicate, Phenoxyethanol, TinOxide, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil.May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891),Manganese Violet (CI 77742), FD&C Red NO.40 Al Lake (CI 16035).
Greenpoint: Mica, Ethylhexyl Palmitate, Talc, Tridecyl Trimellitate, Magnesium Stearate, Polyethylene, Dimethicone, Synthetic Fluorphlogopite, Polyisobutene, Phenoxyethanol, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil, Tin Oxide. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).