I bought shade Bare, had a really weird grey cast. I am fair/light with neutral undertones and I couldn't make the shade work. It just wasn't like the picture or name at all...so weird. The formula was GREAT though. I agree with some of the other reviews below about it feeling high end. I think its worth trying in other colors.
I got the color SOHO and love it! It's nudish pinkish red and is so beautiful. I also love the long-wearing formula. Will definitely get more colors!
I tried this on and decided I wanted to take it off, and a nightmarish experience ensued. I could not get it off—I tried water, lotion, scrubbed at it with toilet paper and q-tips. It just smeared around and got on my hands. I eventually had to scrub my lips with bar soap and that did the trick. It was a lip exfoliation I didn't ask for. I'm not even going to regift it because I wouldn't wish that experience on anyone, so I ended up just throwing it away :( Hate to waste but I cannot use this again. It's the scariest makeup product I've tried.
I would compare it to the kat von d liquid lip. I got the color blood and it is so rich and really is smudge proof and transfer proof. it does bleed a little so I would recommend using a liner with it, but you really can't beat it for the price!
Stayed on nicely good color but like all matte lip products it was a little dry and made my lips shrivel a bit.