I saw M2U as an Instagram ad, and being the consumer that I am I just had to take a look. I was in need of new makeup sponges anyone, so I decided to get this set, as it also came with a holder. I'm really pleased with the quality of the sponges. Also, the colors are so fun and vibrant. Just because it is cheaper than what we usually see at makeup stores, does not mean in any way that you are getting cheaper quality!