I used to buy urban decay eyeshadow primer potion until I found this one. It's only $8 compared to urban decay $24 (honestly it works just as well in locking my eyeshadows in!) So glad I give it a try - will definitely use this one from now on!
Now, I may be a little biased, but this primer has truly over exceeded my expectations. From the pic below you can just tell the difference is pretty amazing. The top half is with primer and the second without. I love how bright the colors go, and my favorite shade from the BKB eyeshadow palette the rose goldy "Kiss" has even more of that rose/pink tone which I love. I also saw someone on Instagram say the eye primer was water resistant and WOW - I ran my arm under water for about 15 seconds and used my finger to rub through the colors and you can still see the top side which I used the primer on not even budge! For $8 I mean, it doesn't get much better than that. Not to mention I love the soft and light texture when applying the primer. 5 out of 5 for sure!! Proud of this brand!