eye primer
eye primer shade swatch
eye primer tube and applicator
eye primer arm swatches showing eyeshadows with and without eye primer
eye primer arm swatches showing eyeshadows with and without eye primer
Eye Primer
Eye Primer
Eye Primer
Eye Primer
Eye Primer
Eye Primer
Eye Primer
eye primer
eye primer shade swatch
eye primer tube and applicator
eye primer arm swatches showing eyeshadows with and without eye primer
eye primer arm swatches showing eyeshadows with and without eye primer
Eye Primer
Eye Primer
Eye Primer
Eye Primer
Eye Primer
Eye Primer
Eye Primer

Eye Primer

Regular price $8 Save $-8
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Only 28 items in stock!

We’re here to make all your eyeshadow dreams come true.

This stay-all-day Eyeshadow Primer grips your shadow for long-lasting looks that don’t cake, crease or run — all while keeping your shades buildable and blendable. Its lightweight formula has a non-greasy, powdery finish, and creates the perfect canvas for your eyeshadow.

Our eye primer enhances pigment and extends the life of your shadow looks, so your colors will look brighter and bolder for longer. It's water-resistant so it protects your eyeshadows from fading or smudging if wet. And the sheer pale shade of our primer blends flawlessly into all skin tones while keeping your shadows vibrant and clean. 

Swipe some eye primer on your eyelids with the doe-foot applicator, blend it with your fingers, and give it a minute to dry. After that, just apply your shadow like normal and watch the magic happen!

 

 

Say goodbye to your guilt for good. At M2UNYC we’re 100% vegan, cruelty-free, and paraben-free. That way, you’re never buying at the expense of your health or the lives of animals.



Dimethicone, Cyclopentasiloxane, Isododecane, Silica, Acrylates/Octylacrylamide Copolymer, Ethylhexyl Palmitate, Hydrogenated Styrene/Isoprene Copolymer, Isononyl Isononanoate, Silica Dimethyl Silylate, Polyhydroxystearic Acid, Sorbitan Sesquioleate, Tocopherol. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

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Ingredients+

Customer Reviews

Based on 20 reviews
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(20)
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P
Paulette Pitones
Pigmented Eyeshadows

This primer is a must have in my books it does a marvelous job at enhancing your eyeshadow colors. The formula is not sticky at all, it blends onto skin flawlessly creating a blank canvas. It really brings colors to life as you can see in my side by side comparison swatches. I like that the primer helps my eyeshadow last longer and doesn't crease on hot summer days.

S
Silmara Volpi
Primer makes the eyeshadow pop

The price is good and so is the formula. It makes the eyeshadow stay. Not sticky.

M
Megan Fugalli
Luxury Quality without the Pricetag!

I am really pleasantly surprised by the quality of this primer. For only $8, I did not expect it to match the quality of my luxury branded primers. It has surpassed all expectations! It applies smoothly, gives my eyelids a solid base for my makeup and helps it last all day. I can't believe it is only $8!

T
Tia Alloway
Give your shadow STAYING POWER!

I’ve never used a shadow primer until now but I never knew how much I needed it! This primer is neutral and glides on nicely. A little smoothing out with your finger and a minute or two to dry and you have the perfect base for your shadow application. There is a noticeable difference in the appearance of your shadow as well with and without the use of this primer. I have very oily skin, which throughout the day typically causes my eye shadow to crease. I didn’t experience that with the M2U NYC Eye Primer. At $8/tube this is a steal. Highly reccomend.

Y
Yuri Flores
Great affordable primer

This is such a good primer. I really like the doe foot applicator, it was a little stiff but considering the affordability it was no biggie. It primes and brightens the eye and makes the colors really pop.
You c an clearly see by the swatches I posted which side had primer and which one didn’t. Highly recommend

Customer Reviews

Based on 20 reviews
100%
(20)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
P
Paulette Pitones
Pigmented Eyeshadows

This primer is a must have in my books it does a marvelous job at enhancing your eyeshadow colors. The formula is not sticky at all, it blends onto skin flawlessly creating a blank canvas. It really brings colors to life as you can see in my side by side comparison swatches. I like that the primer helps my eyeshadow last longer and doesn't crease on hot summer days.

S
Silmara Volpi
Primer makes the eyeshadow pop

The price is good and so is the formula. It makes the eyeshadow stay. Not sticky.

M
Megan Fugalli
Luxury Quality without the Pricetag!

I am really pleasantly surprised by the quality of this primer. For only $8, I did not expect it to match the quality of my luxury branded primers. It has surpassed all expectations! It applies smoothly, gives my eyelids a solid base for my makeup and helps it last all day. I can't believe it is only $8!

T
Tia Alloway
Give your shadow STAYING POWER!

I’ve never used a shadow primer until now but I never knew how much I needed it! This primer is neutral and glides on nicely. A little smoothing out with your finger and a minute or two to dry and you have the perfect base for your shadow application. There is a noticeable difference in the appearance of your shadow as well with and without the use of this primer. I have very oily skin, which throughout the day typically causes my eye shadow to crease. I didn’t experience that with the M2U NYC Eye Primer. At $8/tube this is a steal. Highly reccomend.

Y
Yuri Flores
Great affordable primer

This is such a good primer. I really like the doe foot applicator, it was a little stiff but considering the affordability it was no biggie. It primes and brightens the eye and makes the colors really pop.
You c an clearly see by the swatches I posted which side had primer and which one didn’t. Highly recommend