THE BLOG

April 12 2024

The Best Affordable Makeup Gifts to Spoil Your Mom on Mother's Day

Mother's Day makeup

Mother’s Day is comin’ in hot.

 As May 12th gets closer and closer, you might be scrambling, searching everywhere for the perfect gift for mom this year.

 Yeah — we’ve all been there.

But consider this year’s gift covered. You literally can’t go wrong with luxury quality makeup she can use every single day. And the best part? It’s insanely affordable.

So, whether your mom is classy chic, fierce and bold, or a natural sweetheart, we’ve curated gift lists fit for every mom out there.

And at these prices, you can even grab some for yourself — and get ready for your Mother’s Day plans together.

Gifts for the classy moms

Mother's day makeup gifts

Whether they’re strutting in stilettos at a cocktail party or making their way down Broadway in a blazer, we’ve got the perfect makeup list for the red-lipped moms that are always dressed to the nines.

First up, Perfecting Powder ($14).
This non-clumping, silky powder clears and mattifies skin in an instant. It’s a great go-to for covering discoloration and midday oil. And, for the moms that are always on the go, the mirror inside allows for easy application anytime, anywhere.

Psst — don’t forget to grab the Powder Brush ($9) to give her the smooth, flawless finish of her dreams.

Try our Cream Blush ($10).
Give Mom the glow she deserves with one of our three shades of cream blush. Our formula gives a subtle, natural-looking flush that brightens the face (and mood) in seconds. Not to mention the color can be used on the lips, too!

Get your hands on our Liquid Eyeshadow ($8).
The three matte shades — Nude, Dusty Rose, and Chocolate — of our liquid eyeshadow are a total fan-fav. Easy-to-use and drop-dead gorgeous, these elegant matte shades are ideal for busy moms that are always moving from place to place. With our long-lasting formula, all she needs to do is swipe some color on her lids and she’s good to go for the rest of the day.

Add our Everyday Volumizing + Lengthening Mascara ($12)
This mascara is all about perfect everyday lash look with heightened length and volume, with healthy lashes year-round! Beyond checking all of the boxes to become her (and your) newest reliable, go-to makeup item, our newest tubing mascara is also infused with Shea Butter and Vitamin E, helping lashes thrive not only in the moment, but also in the long run.

Finish it off with our Moisturizing Lipstick ($10).
Grab the shade “Everyday is Christmas” for a bold red lipstick Mom can use for any event. Classy, sophisticated, and sexy, this deep carmine goes well with every skin tone, outfit, and mood. With this lip color, Mom will be serving looks wherever she goes.

All in all, this gift list of 5 products (not including the Powder Brush) totals to $54. Plus, you get free shipping on orders over $30! It doesn’t get much better — or affordable — than that.

Gifts for the fierce moms

Mother's day makeup gifts

This is for the moms who aren’t afraid of bright, bold colors, who light up a room the second they walk in, and absolutely love being in the spotlight.

Give her the Jelly Highlighter ($12).
Our Jelly Highlighter has a range of magical colors that brighten skin like a dream. With its shimmery, glossy finish, Mom is sure to turn heads. And with the long-lasting formula, she’ll be able to keep her glow all day long.

Add some sparkle with our Eye Crayon ($8).
Perfect to pair with other shadows or wear on its own, our Eye Crayon is our best-selling product — everyone loves it. With its buildable formula and vivid color, Mom can get an impossibly bright shine by just swiping the creamy crayon on her lids.

Express creativity with our Liquid Eyeliner ($12).
Our Liquid Eyeliner's intense pigmentation make a statement that can light up any room. With it, Mom can create dramatic winged looks or precise lines that accentuate her eyes and draw attention to her vibrant personality. 

Go glam with the False Eyelashes ($8).
You can never go wrong with a great pair of falsies. Whether she’s a fan of length or volume (or both!), we have six pairs to choose from, all inspired by the girls of New York City. Dripping in luxury and begging to be worn, our False Eyelashes are the perfect gift for Mom this Mother’s Day.

P.S. — If you can’t decide on just one style, you can get the whole Eyelashes Collection for $30!

Slay the game with our Metallic Liquid Lip ($10).
Eye-catching, unique, and totally gorgeous, these lippies are perfect for the bold moms out there. With 10 different shades to choose from, you can get her a tube for every occasion. The Metallic Liquid Lip dries with a bright color in a brushed metal finish that makes a statement.

And all of these five products come out to… $50 with free shipping!

Gifts for the au naturale moms

Mother's day makeup gifts

If your mom doesn’t really mess around with makeup, or if she always goes for a no-makeup-makeup look, grab these stunning yet subtle products.

Enjoy glowing skin look with our Hydrating Liquid Blush ($12)
Mom will get a stable pigment she loves and ingredients that treat her skin—all in one product. Infused with Vitamin E and Rosehip Oil to hydrate and smooth skin, this liquid blush will give her a natural sun-kissed glow with the perfect touch of color.

Go for soft shimmer with our Luminizer ($10).
This liquid highlighter adds dewy, natural-looking shimmer to the cheeks, nose, brows, lips, or anywhere else Mom might need it. All four shades look incredible on all skin tones and last all day long. So pick up a Luminizer and give your mom a pearly radiance she’ll fall in love with.

Add our easy-breezy BKB Eyeshadow Palette ($14).
With these beautiful neutrals, you’re guaranteed to win. The BKB palette has 6 warm shades, in both matte and shimmer finishes (in case Mom wants to spice it up a little), that blend together seamlessly and match everything. Mom will definitely be reaching for this palette on the daily.

Be sure to pick up our new Eye Primer ($10) too, for more vibrant shadow shades and creaseless, long-lasting wear. Top it all off with the Eyeshadow Brush Set ($10), so she can create unique and defined eyeshadow looks every day.

She’ll love the Lip Gloss ($10).
From crystal clear and soft pink to romantic red and vivid purple, our Lip Gloss gives Mom endless possibilities. It can be layered on top of a lipstick or worn alone, and it’s super buildable — she can wear a light layer as a soft gloss, or lay it on thick for super high shine. Non-sticky and insanely hydrating, your mom is sure to make this gloss a part of her daily routine.

Make it easy with the Makeup  Essential Set ($68 value, now for only $49).
If you’re totally at a loss, our Makeup Essential Set is a great choice for easy-to-use, natural-looking products. Indulge Mom with this ultimate Mother's Day gift: a convenient, comprehensive kit featuring everything she needs for a flawless full face! These six easy-to-apply makeup essentials will enhance her natural beauty and leave her feeling radiant and confident!

The Ultimate Mother's Day Gift Set

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Make it easy with the Makeup  Essential Set ($68 value, now for only $49).
If you’re totally at a loss, our Makeup Essential Set is a great choice for easy-to-use, everyday essential products. Indulge Mom with this ultimate Mother's Day gift: a convenient, comprehensive kit featuring everything she needs for a flawless full face! These six easy-to-apply makeup essentials will enhance her natural beauty and leave her feeling radiant and confident!

Mom’s gonna love the thought you put in when choosing different shades and colors that compliment her and her style. And just because we put these products in different categories, doesn’t mean your mom isn’t classy, fierce, and sweet all at the same time! Mix and match these products to fit her unique vibe.

This Mother’s Day is gonna be one she’ll never forget.

We can’t wait to see what makeup looks you and Mom come up with! Be sure to post pics and vids to social media, use the hashtag #m2unyc, and tag us @m2unyc!  

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Eye Crayon
Eye Crayon
two hands holding five eye crayon sticks in different shades
Eye Crayon
Eye Crayon
full collection of eye crayons aligning with statue of liberty
man with his eyes closed applying eye crayon in shade electric blue
green eyeshadow crayon on dark skin girl
Copper color eye crayon eyeshadow on eyes
blue eyeshadow crayon on dark skin girl
burgundy eye crayon eyeshadow on Asian girl
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Eye Crayon
Eye Crayon
sliver eye crayon eyeshadow on face
pencil-like eyeshadow crayon in shade pearl st
pencil-like eyeshadow crayon in shade champagne
pencil-like eyeshadow crayon in shade copper storm
pencil-like eyeshadow crayon in shade burgundy
pencil-like eyeshadow crayon in shade passionate pink
pencil-like eyeshadow crayon in shade electric blue
pencil-like eyeshadow crayon in shade silver
green pencil-like eyeshadow crayon in shade greenwich v
color swatches of eight colorful eye crayons, from pearl st to greenwich v
Eye Crayon
Eye Crayon
Eye Crayon

Eye Crayon

$8

Always look luxe and lavish with our twinkling Eye Crayons. Our creamy, lustrous crayon eyeshadow creates a dream-like glow on your eyelids for incredible shine — that lasts until the end of your day.  

Liquid Eyeliner
Liquid Eyeliner
Liquid Eyeliner
Liquid Eyeliner
Liquid Eyeliner
Liquid Eyeliner

Liquid Eyeliner

$12

Our ultra-black Liquid Eyeliner checks all the right boxes and then some! It’s easy to use, richly pigmented, waterproof, and allows for smooth, uninterrupted ink flow with no dragging or skipping.

eye primer
eye primer
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eye primer arm swatches showing eyeshadows with and without eye primer
eye primer arm swatches showing eyeshadows with and without eye primer
Eye Primer
Eye Primer
Eye Primer
Eye Primer
Eye Primer
Eye Primer
Eye Primer

Eye Primer

$10

This stay-all-day Eyeshadow Primer grips your shadow for long-lasting looks that don’t cake, crease or run — all while keeping your shades buildable and blendable. Its lightweight formula has a non-greasy, powdery finish, and creates the perfect canvas for your eyeshadow.

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